Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. This year, we are extremely bearish on virtual conferences. Gone (hopefully not forever!) Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. These are areas that will generate more and more of your branding and leads. Many of them have set new webinar registration and attendance records by working with us. Play 4: Conduct a blog audit.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. Audiences across the globe can access your webinar without the cost of travel or need for in-person attendance at an event or conference.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Content Marketing Institute

FEBRUARY 2, 2018

Nathan Ellering, head of demand generation at CoSchedule, says high-quality content is synonymous with highest-performing content. At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). What is an email list? Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads. Miller Electric Manufacturing Co.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Marketing Insider Group

SEPTEMBER 17, 2020

Lead Generation. Lead Generation. A webinar can offer some lead generation opportunities in the sense that the organizers can use it to pitch their solutions to attendees. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Heinz Marketing

MARCH 11, 2019

Derek contends tB2B marketing is no longer a red balloon versus a blue balloon’s discussion just about lead generation; today it’s about the partnerships between sales, marketing and the CFO with the focus on revenue. So we know what we know and we know what we’re executing. Derek: Yeah. Derek: Yeah. Happy to, and thanks, Matt.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. A colleague shared one of her best practice benchmarks from years of doing big conferences and events. It seems there's a relatively well accepted, simple formula for registration trends. Following Month: 50% of Target Registrants. What should you look for in the rearview?

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

MARCH 28, 2012

If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. 3) Host an online webinar and collect email addresses at registration. 22) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc.,

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Online Marketing Institute

JULY 31, 2012

Lead Generation. Reader Service and Lead Generation. Conference/Meeting. Press Conference. Conference and Convention Centers. Registration-related Products. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hinge Marketing

NOVEMBER 3, 2021

Online events – webinars, podcasts, virtual conferences – are just as effective in growing your audience and giving them a taste of your expertise. Fuel your lead generation efforts. As a contributing speaker, you may have access to other perks that can enhance your firm’s lead generation efforts.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. The concept of a flipped funnel is simple.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Paul Gillin

JUNE 24, 2010

“ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Revenue generated by rep.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

FEBRUARY 25, 2018

With lead generation being the top goal for content marketing , however, ebooks are an essential part of an successful inbound marketing program. You can also use our free Blog Topic Generator tool to come up with more ideas. optimize ebooks for lead generation and promotion. How to Create an Ebook.

Template 101

Template Landing Pages Stats Top of Funnel 101

Hubspot

FEBRUARY 3, 2015

But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. You can also use our free Blog Topic Generator tool to come up with more ideas. optimize ebooks for lead generation and promotion. creating an ebook. Got your free templates?

Template 28

Template Landing Pages Top of Funnel Lead Ranking 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). My co-founder and CEO at HubSpot when he first encountered Twitter, he was like, this is a frigging waste of time.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28