Marketing Insider Group

JANUARY 12, 2021

Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. A virtual exhibition provides warm opportunities for lead generation and sales. Think beyond revenue generation when creating sponsorship packages. Email communications. Splash page on your event website.

Tips 299

Tips Co-Registration Microsite Pricing 299

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Licensed existing research generates leads. Now that you have the research study, how do you use it to generate visibility and leads?

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 9, 2018

How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. They generate high-quality leads for Sales.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Webbiquity

MAY 3, 2022

In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Most impactfully, the report found that success metrics are changing. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Only B2B

JULY 7, 2023

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Heinz Marketing

JULY 26, 2022

Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Or another event that you’re driving registration for? Co-host or sponsor an event. What are some examples? Cross-promote different resources and events.

Advertising Agencies 93

Advertising Agencies Planning Co-Registration Bundling 93

Opt Intelligence

APRIL 24, 2019

When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. Here’s what it really means to generate leads without landing pages. We can help you get started.

Landing Pages 40

Landing Pages Co-Registration Generation Leads 40

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? Want to learn how to get more leads and increase your online sales? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. After all, today’s leads are tomorrow’s customers.

eCommerce 72

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 72

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Trade Press Services

SEPTEMBER 4, 2023

When executed well, webinars are a powerful tool for building brand authority, lead generation and fostering customer loyalty. Some common objectives include educating participants, generating leads, introducing a new product or service or reinforcing your value to your audience. The title matters.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Lead generation.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Hinge Marketing

JUNE 9, 2020

These are areas that will generate more and more of your branding and leads. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Many of them have set new webinar registration and attendance records by working with us.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? But, what about lead generation? Think of your website as a 24/7 lead generation channel and what content you need to curate to see success there. Focus on true channel engagement.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

SmartBug Media

MAY 20, 2020

If you have a partner or another non-competitive group that dovetails nicely with your product or the subject, ask if they would be interested in co-promoting the webinar with you. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees).

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Optinmonster

JANUARY 18, 2024

They generate 4x more opens and 5x more clicks than regular email marketing campaigns. Segmented and personalized emails also generate 58% of all revenue. It can lead you to improve your customer acquisition. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Litmus

JULY 28, 2022

Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Her most recent project involves a partnership that focuses on lead generation, data-driven marketing and growth marketing. The best part?

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 18, 2024

They generate 4x more opens and 5x more clicks than regular email marketing campaigns. Segmented and personalized emails also generate 58% of all revenue. It can lead you to improve your customer acquisition. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Content Marketing Institute

FEBRUARY 2, 2018

Nathan Ellering, head of demand generation at CoSchedule, says high-quality content is synonymous with highest-performing content. At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Brandpoint

NOVEMBER 10, 2020

Especially now that events are more accessible than ever with low-cost or free registration. didn’t translate well to the virtual world, and businesses are struggling to manage top-of-the-funnel lead generation in a world where the old playbooks don’t work. This is one of the few upsides of social distancing!

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Opt Intelligence

JUNE 12, 2018

Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or opt-in advertising with a third party? Before you can rebuild your email list, you’ll need to evaluate your current consent situation.

Opt-in 40

Opt-in Co-Registration Privacy Policies Opt-out 40

Capstone Insights

SEPTEMBER 28, 2017

of leads that are ALWAYS going to be sent into the CRM and which should be held back. Don’t threshold by holding back leads that have not achieved a specific score. At Marking Converts we’re not proponents of lead thresholding. So, any activities the lead performed before being submitted to the CRM (e.g. are not depicted.

Lead Scoring 58

Lead Scoring Lead Ranking Leads Lead 58

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Social Media 138

Social Media ROI Media Correlation 138

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. The final component is installing proper measurement tools to track the success of your campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Industrial Marketing Today

JANUARY 10, 2011

This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads. That in my opinion is exactly how inbound content marketing is supposed to work for lead generation. Miller Electric Manufacturing Co. Tyco Flow Control.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). Collect email addresses at registration.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. The answer is that traditional B2B buying committees are undergoing a generational-paradigm shift. Survey Development, Creation, and Launch.

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 60

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends. In order to hit your target, you should structure pricing and promotion to achieve the following timeline: Early Bird Cutoff: 25% of Target Registrants. Following Month: 50% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Marketing Insider Group

SEPTEMBER 17, 2020

Lead Generation. Lead Generation. A webinar can offer some lead generation opportunities in the sense that the organizers can use it to pitch their solutions to attendees. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Opt Intelligence

AUGUST 7, 2019

The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. What It Really Means To Generate Leads Without Landing Pages. The best part?

Lead Generation 40

Lead Generation Sales Qualified Leads Opt-in Landing Pages 40