Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO?

CMO 291

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 291

Martech

MAY 12, 2025

Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. Paid media continues to dominate marketing spend, accounting for 30.6% of marketing budgets or 2.4%

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Paid Search Agency Marketing AI 82

CMSWire

JULY 1, 2025

The Gist Planning is flawed. Traditional marketing plans assume stability but fall apart in fast-changing markets. Marketers should iterate, adapt and seek feedback instead of following fixed paths. Going without a plan would be ridiculous. Here’s why marketers need a more adaptive approach.

Sitefinity 106

Sitefinity Marketing Budget Digital Experience Platform Enterprise Management 106

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 222

CMO Gartner Budget Programs Spending 222

Sword and the Script | B2B

MAY 6, 2025

Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. As a percentage of company revenue, marketing budgets rose to 9.4% up from 7.7% of revenue.

Marketing Budget 59

Marketing Budget Marketing Budget Creation CMO Customer Surveys 59

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. in Fall 2024 from a three-year high of 13.8% in September 2022.

Allocation 121

Allocation Marketing Budget Creation Budget Programs Marketing Budget 121

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. The average marketing budget is 7.7% Dig deeper: Email marketing strategy: A marketer’s guide 2.

Budget Programs 127

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 127

CMSWire

JULY 9, 2025

Editorial Why the CMO Role Now Requires a Data Brain and a Storyteller’s Heart Read now Interview The Psychology of a Great Customer Experience, According to Intuit Read now Editorial Flashy AI Pilots Don’t Build CX Value. It’s analytical, cross-functional — and central to business strategy. We've got you covered.

CMO 80

CMO Sitefinity Enterprise Management Marketing Budget 80

Marketri

SEPTEMBER 18, 2024

As a business owner or CEO, you know that the changing seasons bring not only cooler breezes and football games but also the crucial task of setting your annual marketing budget. Over my many years of participating in the budgeting process, I’ve seen some great ways to approach it, and plenty of opportunities for refinement.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Budget Programs Lead Ranking 62

CMSWire

JUNE 13, 2025

If the platforms split, digital marketers will need to manage three separate digital advertising ecosystems instead of one integrated platform, with potentially different pricing models, data policies and campaign management tools across Facebook, Instagram and WhatsApp. Advertising budget planning gets more complex.

Enterprise Management 99

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 99

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Content Marketing 362

Content Marketing Paid Search Agency Lead Scoring Lead Ranking 362

CMSWire

JUNE 10, 2025

The Gist Insufficient traditional CMO model. The CMO strategic super connector. The CMO role, when repurposed to integrate data, creativity and strategy with a relentless focus on the customer experience, drives lasting customer relationships. We've got you covered. Customer centricity. But this isn’t true.

CMO 67

CMO Sitefinity Enterprise Management Marketing Budget 67

Martech

SEPTEMBER 30, 2024

While experts emphasize that agile marketing is more about prioritization and focus than faster and better execution, in my experience, the two go hand in hand. This article doesn’t delve into prioritization strategies. Buckle up as we navigate this new frontier in marketing innovation. What exactly is it?

Marketing AI 139

Marketing AI Generation Work Management Paid Search Agency 139

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. More Investment. Personalization.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

The Marketing Blender

AUGUST 23, 2024

What is an outsourced CMO? It’s a fractional or part-time marketing executive with the ability to build revenue, reputation, and resilience for your brand and your business. However, for many organizations, the cost and resource implications of hiring a full-time CMO may not be feasible or strategically necessary.

CMO 52

CMO Marketing Budget Work Management Advertising Agencies 52

CMSWire

JUNE 30, 2025

The Gist The budget paradox: Marketing budgets flatlined at 7.7% of company revenue while teams face pressure to invest more in advanced analytics capabilities within hard budget constraints. How marketers approach analytics budgeting has fundamentally changed as a result.

Marketing AI 70

Marketing AI Budget Programs Sitefinity Marketing Budget 70

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. How can chief marketing officers empower their organizations to remain nimble in changing times? Make Short-Term Plans. One key strategy is planning for a shorter term than you have in the past.

Organization 363

Organization Planning Marketing Budget Terms and Conditions 363

ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. Make smart investments into your martech and make it work harder for you. However, marketers shouldn’t be afraid to make the case to future-proof their business, even in difficult times.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly.

Marketing Budget Creation 124

Marketing Budget Creation Marketing Budget Planning Allocation 124

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Orange Owl Blog

AUGUST 1, 2024

Fractional Marketing Top 10 Benefits of a Fractional CMO: Detailed Insights with B2B Examples Orange Owl August 1, 2024 Share : Table of Contents A fractional CMO can bring numerous benefits to a B2B business, offering the expertise and strategic insight of a full-time CMO without the associated costs.

CMO 52

CMO Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Figure Out How Marketing Spend Aligns with Business Goals.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Unbound B2B

MAY 12, 2025

What is the difference between demand creation vs demand capture? How do you break down key differences and know which one to use in your B2B marketing strategy? UnboundB2B: How do you break down the key differences between demand creation and demand capture? And how do they fit into an effective B2B marketing strategy?

Marketing Budget Creation 52

Marketing Budget Creation Demand Marketing Budget Sales Qualified Leads 52

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. Gartner: 9.1%

Marketing Budget 110

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 110

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

KoMarketing Associates

JANUARY 18, 2018

Besides revealing a little more than half of B2B marketers are extremely or very committed to content marketing, it also found that success rates with content tactics are growing. B2B marketers became more efficient at developing content and increased focus on strategy development. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

NOVEMBER 10, 2020

I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 352

Planning Analytics Enterprise Management Work Management 352

CMSWire

JUNE 11, 2025

Economic uncertainty, volatility, inflation and shifts in consumer behavior have introduced new challenges that make it harder for chief marketing officers to justify and secure marketing budgets. Compounding this problem, the martech landscape is overloaded with new tools and solutions as well as AI agents and influencers.

Marketing AI 62

Marketing AI Budget Programs Sitefinity Marketing Budget 62

Navigate the Channel

APRIL 10, 2025

Reviewing Marketing budgets for 2025 It is that time of year when many of us in the building material industry are trying to figure out how much to spend on marketing next year. With 2025 being a year where things should finally be on the rebound in most of our market segments how should we plan for growth?

Spending 65

Spending Paid Search Agency Marketing Budget Allocation 65

Sage Marketing

JUNE 24, 2025

Companies With Strong Alignment Are 2x More Likely to Achieve Over 5% Growth Let’s talk about the business breakup nobody’s discussing, the widening rift between CEOs and CMOs. McKinsey’s latest research , highlighted in Adweek , found that CEO-CMO alignment dropped by 20% between 2023 and 2025. CMOs feel sidelined. The fallout?

CMO 52

CMO Cost per Acquisition Marketing Budget Thought Leadership 52

Marketri

JUNE 19, 2025

And the old-school way of staffing the marketing function won’t cut it anymore. It’s Time to Rethink How You Staff Your B2B Marketing If your marketing is going to drive predictable growth, it needs to be strategy-led (not a list of random tactics). They got a lot of marketing “things” done. No more, no less.

Top of Funnel 62

Top of Funnel Paid Search Agency Planning Marketing Budget 62

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193