Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Moz

AUGUST 7, 2019

Lack of referring domain growth. Sales Hacker was not able to acquire referring domains at the same rate as competitors. Most of the competing articles in the SERP were definition style and theory-based, or low-value roundups from domains with high authority. Yaniv Masjedi — Our phenomenal CMO at Nextiva.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

APRIL 6, 2016

It was also supported by the hundreds of attendees from major brands who had marketing technology in their title or role, including many at VP-level positions, and the topics discussed — a diverse set of critical technology management challenges and opportunities within marketing’s domain that demand this kind of talent.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

6sense

NOVEMBER 9, 2021

Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk (which airs live at 8am on both the East and West coasts), hosted by 6sense and Heinz Marketing. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. You just have the ultimate choice.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

DemandBase

APRIL 13, 2020

There’s also a new reality B2B marketers are facing today, which is explored in depth from our CMO, Peter Isaacson. Account-Based Marketers, and the vendors that support them, require adapting to these changing environments. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. The average percentage of a CMO’s budget allocated for martech jumped from 22% to 29%.

Allocation 93

Allocation Budget Programs Customer Surveys Gartner 93

Martech

NOVEMBER 5, 2021

While it would be incredible to have a team of copywriters who code HTML, do mockups in Figma, manipulate data in Python, and are whizzes at Google Analytics, those unicorns only exist in CMO fantasies. A “deep” people approach relies on specialists who are experts in a domain. The tradeoffs.

Work Management 115

Work Management Process Marketing Management Paid Search Agency 115

Zoominfo

APRIL 23, 2020

A marketing coordinator or a CMO? Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

A marketing coordinator or a CMO? Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

ClearVoice

SEPTEMBER 20, 2019

“We need to be doing video,” says the CMO. Video campaigns used to be a domain solely occupied by advertising agencies. The content marketing landscape is changing so quickly that legacy agencies themselves can’t keep up without specialized vendors and subcontractors. THAT was not the video we should have done.”.

Video Marketing 58

Video Marketing Advertising Agencies Paid Search Agency Work Management 58

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. He’s also been featured by Forbes, CMO Network, Mashable, Huffington Post, NPR, Financial Times, Adweek, and Reuters.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Aberdeen

MAY 22, 2018

Paul Jarman noted that the company is currently partnering with vendors with domain expertise across relevant verticals such as retail and healthcare. One of the questions I asked at the event was about company’s strategy on chat bots and voice assistants such as Google Now and Alexa.

Work Management 45

Work Management Marketing Management Peer-to-peer Acquisitions 45

chiefmartech

SEPTEMBER 17, 2018

P&G’s CMO Marc Pritchard must have launched at least a few companies with this quote: “We have a media supply chain that is murky at best and fraudulent at worst. Rebel AI — Focused on identity, consensus, and currency to remove domain spoofing. Transparency into the Media Supply Chain.

Paid Search Agency 80

Paid Search Agency Work Management Companies Marketing Management 80

Full Circle Insights

JULY 27, 2021

The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. White Papers.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

B2B Marketing Zone Posts

JUNE 9, 2010

Sub domain? The guide contains information about trends, expert columns, market statistics and vendor lists. CMO Survey: Measurement Isn’t Our Top Priority - Customer Experience Matrix , May 18, 2010 I’ve spent a lot of time looking at surveys to understand marketers’ priorities. How many off site? How many off site?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Full Circle Insights

JANUARY 13, 2021

The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Got CMO Skills?

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

chiefmartech

AUGUST 20, 2018

” Monique Bonner , SVP & CMO of Akamai will share her experience Developing a Martech Strategy that Serves Your Customers & Business. Nancy Nardin , founder of Smart Selling Tools and co-founder of Vendor Neutral , will give a talk on Everything a Marketer Should Know About SalesTech (But Was Afraid to Ask).

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

Webbiquity

JUNE 6, 2011

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. ” According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SnapApp

DECEMBER 14, 2016

Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . 2 - The battle is now all about getting access to the right target audience and domain-specific communities. #3 Cognitive Marketing / Predictive Analytics. Marketing technology keeps getting smarter.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Heinz Marketing

FEBRUARY 21, 2022

This week’s show is called “ Embracing the Complexity of Successful B2B Marketing “ My guest is Murali Nemani , CMO at ScienceLogic. Murali: I’m Murali Nemani and I am the CMO of ScienceLogic, I’m based in the Bay Area. People don’t want to talk to seven different vendors and technology providers.

Top of Funnel 99

Top of Funnel Work Management Marketing Management Ideal Customer Profiles 99

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it.

Work Management 94

Work Management Marketing Management CMS Development Trends 94