Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Work Management 128

Work Management Marketing Management Paid Search Agency Planning 128

Tony Zambito

NOVEMBER 2, 2016

Today’s companies, in consumer or business-to-business markets, are faced with varying degrees of vulnerabilities to innovative digital transformation. Facing new threats from competitors, dynamically shifting market behaviors, and behaviors of customers being reshaped by digitization.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Navigate the Channel

APRIL 18, 2018

The digital transformation business determined that the issue is mainly the failure of buy-in at the C-level. According to the founder of Squiz, Stephen Morgan, senior marketers should take the lead, as the CMO is best positioned to be in charge of managing and improving the customer experience B2B brands offer.

B2B Marketing 50

B2B Marketing Work Management Top of Funnel B2B 50

Tony Zambito

OCTOBER 27, 2018

B2B businesses today need both types of insights in a world moving towards digital commerce on a global scale. Human-centric insights are needed to help them understand why buyers are compelled to fulfill the quest they are on to solve a problem or meet a goal.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

DealSignal

FEBRUARY 28, 2018

Recently, a Marketing Manager at a SaaS company was working his quarterly marketing plan with the company’s CMO and Sales team. Contacts that fit a digital transformation leader persona would be the most relevant, most likely to convert, and top priority. He had a large set of criteria for contacts to target.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. A consequence of digital transformation and globalization is a high rate of change.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Online Marketing Institute

JULY 27, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? These four tips can get you started: 1.

Optimization 52

Optimization SEO Tips FAQ 52

chiefmartech

NOVEMBER 17, 2016

The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. It helps each functional department (advertising, marketing, sales, digital commerce, finance, fulfillment, services, call center, etc.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

chiefmartech

SEPTEMBER 3, 2015

Strategies for Broader Digital Transformation. Since marketing technology is often a catalyst for larger digital transformation of a business, I’m very excited to have two of the thought leaders I admire most on this subject joining us. They all want to be the best friend of the CMO these days.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Advertising Agencies 40

Full Circle Insights

APRIL 15, 2021

CRM data is widely credible and accessible across teams, and those qualities are necessary to fulfill the ultimate purpose of the measurement sprint, which is to inform future decisions on campaign investment. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

SWZD

AUGUST 8, 2019

.” – Celia Fleischaker, Chief Marketing Officer at PROS in Driving Digital Transformation and a Better Customer Experience at Pros. “ We need to reach customers in a much more digital kind of way – creating digital journey assets and engaging with customers digitally. Tell a story.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Enterprise Management 48