Buyer Personas CMO Digital Transformation Fulfillment 
Tony Zambito
NOVEMBER 15, 2020
Redefine Buyer Personas. Knowing how buyers are being affected means revisiting buyer profiles and buyer personas. When the concept of a buyer persona was originated in 2001, they were derived from the experiences in creating goal-directed user personas for product design.
Tony Zambito
JANUARY 22, 2017
To think digital transformation is primarily a consumer phenomenon is a fallacy. In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development.
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Tony Zambito
OCTOBER 12, 2020
For buyers, they will have expectations of not being forced to choose a platform or channel because one experience is better than the other. Hear the voice of this interviewee from a recent buyer insight and buyer persona research effort: “ I stopped ordering online and went back to just calling in an order.
Tony Zambito
OCTOBER 27, 2018
For buyers, they will have expectations of not being forced to choose a platform or channel because one experience is better than the other. Hear the voice of this interviewee from a recent buyer insight and buyer persona research effort: “ I stopped ordering online and went back to just calling in an order.
Tony Zambito
NOVEMBER 2, 2016
Today’s companies, in consumer or business-to-business markets, are faced with varying degrees of vulnerabilities to innovative digital transformation. Facing new threats from competitors, dynamically shifting market behaviors, and behaviors of customers being reshaped by digitization.
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