Remove CMO Remove Digital Experience Platform Remove Digital Transformation Remove Fulfillment
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Getting help with customer experience transformation: Best of the MarTechBot

Martech

In summary, advisory and consulting services are necessary for CX transformation programs because they bring expertise, objectivity, strategic guidance, change management support, data-driven insights, and a focus on continuous improvement. Dig deeper: What is digital transformation?

eCommerce 104
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Marketing beyond boundaries at Opticon

Martech

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.