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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

And the two strategies work together in a very complimentary way when done right.” You need Marketing and Sales and Service to all be working together to have a coordinated account experience. But what people are increasingly realizing is that it’s not either-or. ” Where ABM is headed. www.demandbase.com/jon-miller.

CPO 71
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

CPO 144
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Good morning: Are you looking after your metrics?

Martech

He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. What we’re reading.

CPO 108
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All Roads Lead to Measurement: How to Future-Proof B2B Marketing

Drew Neisser

Put any two B2B metrics dashboards side by side, you’ll soon find that there is no one-size-fits all way to prove marketing’s value—but there is a lot to learn by observing what’s working for others. Tune in to learn all kinds of amazing takes on the world of measurement, including: Why a CMO should be a CPO (Chief Pipeline Officer), too.

CPO 52
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CEOs, Partnerships and Innovation – April in Review

Champion Communications

Reflecting on the ‘what went wells’ and the ‘what we could do better’ saw our clients discussing all things hybrid work structures and the future of work as well as modernising technology training methods. Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO.

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How to Build a Career Path Toward the C-Suite

SmartBug Media

And beyond the hard skills are the interpersonal, leadership skills that take time and self-awareness to develop which will come with the experiences you open yourself up to both in your daily work and your personal relationships. Chief marketing officer (CMO). Chief people officer (CPO). Chief operating officer (COO).

CPO 96
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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.”

Privacy 99