Engagio

JANUARY 27, 2021

Needless to say, he has some serious street cred in B2B tech.). In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. The result: Demandbase One , the most comprehensive ABM platform in the industry.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

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CPO B2B Thought Leadership Transparency Brand Identity 144

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market. What’s going on?

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Drew Neisser

JUNE 10, 2022

Put any two B2B metrics dashboards side by side, you’ll soon find that there is no one-size-fits all way to prove marketing’s value—but there is a lot to learn by observing what’s working for others. Tune in to learn all kinds of amazing takes on the world of measurement, including: Why a CMO should be a CPO (Chief Pipeline Officer), too.

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CPO B2B Marketing Lead Scoring Lead Ranking 52

Engagio

MAY 23, 2023

Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for! AI Reason 2 Demandbase’s account-based marketing approach allows customers to focus on high-value accounts and improve their sales pipeline.

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DemandBase Paid Search Agency Account Based Marketing CPO 62

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

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Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

APRIL 28, 2022

Every sports team has this unity — and B2B organizations also possess this culture and strategy. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. We find community and purpose that lasts a lifetime.

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Lead Scoring Lead Ranking Marketing Management Forrester 36