Remove CMO Remove CPO Remove Thought Leadership
article thumbnail

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

CPO 146
article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. “We used to build our brands with thought leadership first. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. How he got here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to work with a content marketing agency to create kick-ass content

Tomorrow People

You want strong thought leadership? Thought leadership can’t be half-arsed. If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Who writes the content? It’s a mix.

article thumbnail

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

Lenny's Newsletter

Build a “chameleon CMO” skill set: Combine analytics, storytelling, and technical fluency—then use AI tools to extend, not replace, your creativity. Pricing for AI is still experimental: Seat, usage, and “AI worker” models each need live tests; don’t assume a one-size-fits-all SaaS formula.

CPO 79
article thumbnail

I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller

Engagio

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success.

CPO 71
article thumbnail

How to Build a Career Path Toward the C-Suite

SmartBug Media

And beyond the hard skills are the interpersonal, leadership skills that take time and self-awareness to develop which will come with the experiences you open yourself up to both in your daily work and your personal relationships. In most companies, the C-suite is made up of high-level leadership positions. Chief people officer (CPO).

CPO 96
article thumbnail

3 reasons why you don’t want to miss Digital Shift

Seismic

2 – Thought leaders and industry practitioners. They will be joined by thought leaders and industry growth hackers from IBM, Lincoln Financial Group, Microsoft, Nintex, and SAP. Day two will offer a deeper dive into the Seismic platform with a focus on educating and empowering users.

CPO 52