article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. “We used to build our brands with thought leadership first. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. How he got here.

CPO 71
article thumbnail

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

CPO 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller

Engagio

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success.

CPO 71
article thumbnail

Transitioning From Deciphering Insights at Gartner to Orchestrating Success Within Leading Cybersecurity Organizations: CSO David Mahdi on Digital Doorways

Bluetext

During his tenure at Gartner , David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. David’s career took a captivating turn as he transitioned from the analyst side to CXO (CMO, CPO, CSO, and CIO) roles on the brand side.

Gartner 26
article thumbnail

How to Build a Career Path Toward the C-Suite

SmartBug Media

And beyond the hard skills are the interpersonal, leadership skills that take time and self-awareness to develop which will come with the experiences you open yourself up to both in your daily work and your personal relationships. In most companies, the C-suite is made up of high-level leadership positions. Chief people officer (CPO).

CPO 96
article thumbnail

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations. Marketing should help with stories and references throughout the sales journey.

article thumbnail

3 reasons why you don’t want to miss Digital Shift

Seismic

2 – Thought leaders and industry practitioners. They will be joined by thought leaders and industry growth hackers from IBM, Lincoln Financial Group, Microsoft, Nintex, and SAP. Day two will offer a deeper dive into the Seismic platform with a focus on educating and empowering users.

CPO 52