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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. ” Bombora intent alongside Demandbase intent data. Needless to say, he has some serious street cred in B2B tech.).

CPO 71
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I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller

Engagio

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. The five processes include: Build: This is where you collect the first-party data about your accounts.

CPO 71