Act-On
FEBRUARY 16, 2024
Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Our clickthrough rates increased from 1.32% to 17.93%. Aligned with intent and the buyer’s journey.
Martech
MARCH 28, 2023
Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClickZ
AUGUST 27, 2020
You can send notifications so that they occur immediately based on actions or triggers, or schedule them in advance. As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Timing is everything when it comes to push notifications. Description. Landing page URL.
PathFactory
JANUARY 3, 2020
The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users.
Sharpspring
JUNE 3, 2022
If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. For social media marketers, the follower count is a key metric. But are those followers the type who will move down your marketing funnel? To some extent, it boosts your ranking in the feed and lends you some brand credibility.
QuanticMind
NOVEMBER 5, 2019
Whatever keywords you find, just make sure they best represent the intent of your target audience when looking for your products. These search terms indicate what queries are currently triggering your ads. Optimizing your product listings can improve ad rank, clickthrough rate, and conversions.
Hubspot
AUGUST 20, 2018
This is only a glimpse of how effective emotional marketing can be — for both brands and consumers. In such a busy marketing world, how can you make sure your company stands out? In this guide, we’ll explain what makes emotional marketing so powerful and how you can leverage it to connect with your audience and encourage them to act.
Expert insights. Personalized for you.
190 
Let's personalize your content