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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

Creating Quality Content in 2019 (For Search Engines and People)

Moz

If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. And why should you focus on long-tail keywords for blog post titles?

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. You’ll need to have a long long list of keywords in order to boil it down to the golden nuggets.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors.

YouTube for Business: What You Need to Know to Succeed

Vidyard

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. Clickthrough rate (CTR).

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-Form Content Creator.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content.