article thumbnail

Email marketing data to track and manage for success

illumin

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

article thumbnail

How to become a social media manager: 6 Tips from experts

Sprout Social

LinkedIn reported that social media managers are the third most in-demand marketing position by posting volume in 2022, while social media coordinator roles have the third most year-over year growth of all marketing titles. — ClickThrough (@clickthrough) July 6, 2022. Barnes credits her writing skills for her position. “I

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Statistical Proof: How Video Increases Leads & Sales

NuSpark Consulting

Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. More prospects are interacting with videos today than ever before.

article thumbnail

Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

This kind of “triggered nurturing” is so powerful because it positions your brand as helpful, not just reactive. Instead, lower-funnel metrics like conversions or clickthrough rates are more valuable, given these are fundamentally the objectives for this channel. For email marketing, it’s easier to say what you shouldn’t focus on.

article thumbnail

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Often, it takes months to see a positive change in your metrics. Also, include all the factors that impact conversions, such as your content’s traffic, clickthrough and bounce rates, social and email shares, and its ranking in search results. Provide information our audience can’t find elsewhere.

ROI 363
article thumbnail

How to map marketing science to the customer journey

Martech

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. Similarly, if your PPC ad offers details about the solution your audience seeks, you’re likely to increase ad conversions.

article thumbnail

50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%