illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Bionic

FEBRUARY 23, 2023

Examples include: CTR – Clickthrough Rate ROAS – Return on Ad Spend ROMI – Return on Marketing Investment Advertising Effectiveness Score Effectiveness KPIs are notoriously difficult to calculate because they depend on attribution models and good integration. Bionic’s data pipeline is customizable to your AI’s needs.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

LeadsRX

MARCH 9, 2022

In addition, the frequency of a touchpoint is taken into consideration in the algorithm making this model particularly well-suited for brand advertising as opposed to direct-response advertising. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Customer Journey Analytics. Cost Per Lead (CPL).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

MAY 25, 2016

Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. The three most important metrics to monitor that tell you how your campaigns are really performing are clickthrough rate, cost per conversion and conversion rate. Clickthrough Rate (CTR).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

FEBRUARY 3, 2011

In yet another surprising finding from my upcoming Science of Email Marketing Webinar , I found that the conventional wisdom about sending frequency could be wrong. Remember, if you go from sending 5 to 6 times a month, and you lose a fraction of a percent in CTR, you're actually gaining clicks because you're emailing an extra time.

Clickthrough 28

Clickthrough CTR Click Rate Webinar Metrics 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 21, 2016

With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. This has a few advantages over email including the ability to increase the frequency of messaging, emails can’t be sent more than once per day.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28