26 A/B Testing Examples to Inspire Your Next Test
Convert
JANUARY 31, 2022
One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Hypothesis: Improve the headline, feature shorter, more concise copy, and a stronger CTA, and this will improve the click-through rate. “A” Result: Source. A” ( Source ).
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