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52 Marketing Terms Every Marketer Should Know

LeadsRX

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Direct Search Traffic/Direct Visitors. Data won’t be shared across domains. Clickthrough Rate (CTR).

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

The "Destination URL" is the place on your website where you want the PPC traffic to end up. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR). In my observation, the title has the greatest influence on an ad's CTR. Step 2: Identify Your Landing Pages. Handy, right?

PPC 101
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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure. There are essentially three choices for setting up your international domain architecture: 1. com" (or ".org,"

SEO 99
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The Ultimate Guide to PPC

Hubspot

This makes it more difficult for a business that doesn’t have the domain authority to get them into the top rankings on a search engine or in front of their target audience on a social platform. With this platform, you’ll reap the benefits of a low CPC and highly engaged traffic. It’s equal to Maximum Bid x Quality Score. Maximum Bid.

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Does Google Think Your Website Is Spam?

Hubspot

Most frequently, you’ll see repetitive keywords in the following areas: page titles, on-page copy, and in domain names/URLs. 7) They Own Lots of Domains or Microsites. Spammers are notorious for not only purchasing lots of domains, but also setting up site after site that consist of just one page each and never gets updated.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. In fact, product ads on Bing still show decent traffic post-Christmas. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan.

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

The "Destination URL" is the place on your website where you want the PPC traffic to end up. Both Google and Bing allow you to create more than one ad for each AdGroup (hence the "group" terminology) and the service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR). Handy, right?

PPC 28