Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
Biznology
MAY 21, 2014
Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending.
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