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Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

It’s time to put together a presentation, have your facts in order, schedule a meeting, and justify the costs, benefits, and necessity of content marketing to your C-suite executives. Content Marketing vs. Display Ads. How often do you (or your executives) actually click on display ads for real purposes? But what about ROI?

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.

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Optimizing Articles for Google Discover

RebelMouse

If you're not familiar with Discover, it's a feed of cards that Google presents on mobile to encourage engagement. Publishers experience a 5% increase in clickthrough rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction when Discover cards feature large images instead of thumbnail images." "To

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Optimizing Articles for Google Discover: Action Items

RebelMouse

If you're not familiar with Discover, it's a feed of cards that Google presents on mobile to encourage engagement. Publishers experience a 5% increase in clickthrough rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction when Discover cards feature large images instead of thumbnail images.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

A go-to-market (GTM) strategy is a plan specifying how you will present your product’s unique value proposition so you can reach your customers and achieve a competitive advantage. Paid search is the practice of displaying ads on search engines based on the terms, or keywords, individuals search for. Clickthrough Rate (CTR).

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The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s most commonly used for paid social and display ads. These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Quality Score. Maximum Bid.