Remove Click Rate Remove Open Rate Remove Response Rate Remove Urgency Marketing
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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

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3 Tips to Create an Excellent Follow-up Email Sequence

SendX

While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. According to a recent study , subject lines do affect email open rates. million sales follow-up emails they had sent concluded: A subject line with a sense of urgency gets 10% more open rate.

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3 Tips to Create an Excellent Follow-up Email Sequence

SendX

While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. According to a recent study , subject lines do affect email open rates. million sales follow-up emails they had sent concluded: A subject line with a sense of urgency gets 10% more open rate.

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10 Sales Email Templates With 60% or Higher Open Rates

Hubspot

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

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Top 40 Sales Email Subject Lines [2022]

Optinmonster

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

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5 Things You Must Avoid at All Costs In a Sales Email Sequence

SalesIntel

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. Poor Response Rates: Generic emails typically fail to elicit a response from recipients.

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6 Email marketing templates that drive results

Sprout Social

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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