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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Resources such as Gartner’s Magic Quadrant offer another level of evaluation of leading content marketing platforms’ talent recruitment strategies.

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CMO Coffee Talk ‘Aha! Moment’: The New Buying Committee Wears … Skinny Jeans?!

6sense

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . For example, Gartner research already shows that B2B buyers spend only 17% of their buying cycle time meeting with potential suppliers. Relatable brand essence .

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Lead Generation Recap

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. [one_half valign="middle"].

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Lead Generation Software

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. [one_half valign="middle"].

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Lead Generation Tools

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. [one_half valign="middle"].

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Lead Generation Metrics

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. [one_half valign="middle"].