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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

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Best Events in 2020 to Improve Your Marketing Automation Game

TrustRadius Marketing

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . This will be an intensive time to learn about the latest trends in your niche and to network with fellow professionals in the digital community.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. World-class and cutting-edge content covering tech, trends, and tactics for the creative era. An opportunity to network with peers, leading vendors, and an empowering community. Hands-on educational sessions. DigiMarCon.

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Getting Started With Adobe Creative Cloud

Hubspot

Illustrator is a vector graphics software, which makes it ideal for creating illustrations for web, video, mobile, and print. Adobe Premiere Rush is a mobile-friendly software for creating and publishing high-quality video content while on the go. Lightroom Classic is a cloud-based photo editing app for mobile and desktop.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

Then we mobilized. After all, Unleash helps us drive millions of dollars of pipeline, brand awareness, and community engagement, so canceling without an alternate plan wasn’t an option. We typically host a variety of workout classes every morning of Unleash, but we knew it’d be trickier to organize that same cadence of activity.

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12 Digital Marketing Experts Share Their Trend-Watching Habits

Content Standard

Experiment with what’s new in your industry, whether it’s a mobile app or Facebook feature, to see how it could work to drive results. Director, Platform and Community, NextView Ventures. Jay Acunzo, @Jay_zo. “It’s far better to follow customer trends than marketing trends.

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