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Why Your B2B Marketing Should Feature Case Studies


Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes.

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How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]


The visual representation of this process is an email marketing funnel. Lesser and lesser leads move from one stage to the other, making it look like a funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel? CTA should go straight to the sales page.


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Lead Scoring: Tools and Tactics to Convert Customers


Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. You can also use lead scores to deliver more relevant and targeted marketing campaigns. As Suzy Balk, Sr.

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How to Build a B2B Sales Funnel That Rakes in Dream Customers


If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That’s where your streamlined, four-stage sales funnel comes in.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.

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Why Invest in Case Studies: What They Are and Why They Matter


Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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Integrate Sales and Marketing Software to Streamline Processes


Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments.