WriteSpark

MARCH 28, 2018

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Their company is distinguished by a culture of trust and service, where business is often done on a handshake. Let’s review them now.

Case Studies 77

Case Studies Case Study Studies Buy 77

Marketing Insider Group

SEPTEMBER 10, 2019

We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. Not this one.

Case Study 144

Case Study Case Studies Activities Studies 144

Content Marketing Institute

JUNE 29, 2021

So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading → The post Is Your Case Study Worth Your Customers’ Time? When you want to build trust with your audience, the burden of proof is on you.

Case Study 100

Case Study Case Studies Studies Trust Marketing 100

Lake One

OCTOBER 11, 2023

With the ability to take notes and merge customer profiles, salespeople find they have hours left over to focus more on selling products and helping their companies meet even the most ambitious sales goals. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Champion Communications

JUNE 11, 2024

For AI-focused B2B tech companies, this presents both opportunities and challenges. In this crowded landscape, earned media emerges as a powerful tool for companies to rise above the noise and build trust with their target audience. Position your company as an expert source by providing insightful commentary and analysis.

B2B Thought Leadership 62

B2B Thought Leadership Paid Search Agency Companies Media 62

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Lessons Learned In the case of this client, nurtured leads converted nearly nine times better than cold leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. They position brands as authoritative figures within their industries.

Case Study 52

Case Study Case Studies Studies Work Management 52

ANNUITAS

NOVEMBER 29, 2023

The challenge with the modern B2B CMO role is one of positioning. The greatest opportunity is to provide critical strategic and executional leadership in go-to-market and to be the steward of the customer’s Demand Experience (DX) – a remit that makes the CMO a critical stakeholder in the company’s Growth Engine.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Top Rank Marketing

JUNE 5, 2024

Steepening competition: New SaaS companies are popping up just about every day. How B2B SaaS companies can elevate their content marketing There are many aspects that go into an effective SaaS marketing strategy built to address the aforementioned barriers, but content can be the underpinning of your growth engine.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Porch Group Media

NOVEMBER 21, 2022

*This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci: Strategus worked with a Home Services company. But it wasn’t a big company. Charlie, tell us what they were trying to solve for and how you helped them. Charlie: I love the story.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. You want them to appeal to the majority of your target audience, whether by the position they hold, the size of their business, or the kinds of issues they have solved.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. A few prominent examples of unique business goals that helped companies establish themselves- . Once you determine your companies’ unique factors and the general trends of the industry, adjust your goals accordingly. So, let’s understand them in detail.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Goodish Agency

JUNE 22, 2020

Hemptouch is a beauty and skincare company producing products from hemp. Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. Read more about the Digital Marketing Strategies that could work for your company! Who is Hemptouch.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

The Forward Observer

MAY 17, 2024

Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. This is Social Media Explained.

Social Media 194

Social Media Social Marketing Media Case Studies 194

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. The company does it better than competitors.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company. A lot of case studies, however, are pretty dry and don’t follow a narrative.

Storytelling 279

Storytelling CMO Paid Search Agency Companies 279

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. The company extended an “Evolve” 60-second ad tune into a full-length track available for download in response to frequent questions like “Who sings that song?” The results were incredibly positive. It has improved their marketing. Like this post?

Case Study 80

Case Study Case Studies Social Media Paid Content 80

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

Marketing Insider Group

MARCH 4, 2024

Worried that this change signals the end of effective advertising for your company? How to Move From a Transaction to a Partnership With Consumers Consumers still want to hear from companies. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Hubspot

MARCH 23, 2017

In fact, reducing your website's page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time.

Case Study 101

Case Study Case Studies Conversion Rate Studies 101

Inbox Insight

MAY 24, 2024

Lead sourcing and quality Lead generation companies use various methods to source and qualify leads before delivering them to clients. Be wary of companies that rely too heavily on outdated or spammy tactics. Sales and CRM integration A lead generation company should integrate seamlessly with your existing CRM and sales workflows.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

MindFire

JULY 29, 2021

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards. Here’s the interview.

Paid Search Agency 98

Paid Search Agency Case Study Case Studies Companies 98

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). With more CPG companies joining the industry than ever before it can be easy to get lost in the mix.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55