Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

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Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

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Circle Studio

OCTOBER 4, 2018

But without a successful implementation, companies are less likely to realize the full potential of the software. According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 billion annually by 2023—up from $11.4 billion in 2017. billion in 2017.

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Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. Study these 5 B2B social media success stories and take your own organization’s social strategy to the next level. UnitedLinen.

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SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. This is why companies obsess over building and optimizing large sales teams and processes.

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Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

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ViewPoint

MAY 5, 2015

This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

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Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Recommended Resources from B2B Marketing Experts.

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Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts?

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Hubspot

MAY 25, 2015

This path starts when a visitor visits your site, and ends (hopefully) with them filling out a form and becoming a lead. In those cases, you can optimize the conversion path. According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages.

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Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

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The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

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Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. In case you are counting. Pew Research Center ). Our own content frequency research shows why this is so important. The percentage of internet users that conduct product research online is about 78%. Edison Research ).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

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LeanData

OCTOBER 13, 2015

Forward-thinking B2B businesses develop strategies for nurturing their prospects. But that doesn’t mean every company does it well. Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction.

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LeanData

OCTOBER 13, 2015

Forward-thinking B2B businesses develop strategies for nurturing their prospects. But that doesn’t mean every company does it well. Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

Forward-thinking B2B businesses develop strategies for nurturing their prospects. But that doesn’t mean every company does it well. Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

Lead Liaison

MARCH 7, 2018

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. Ryan Schefke, Lead Liaison. Presenters. Troy Michels, Administrate. Transcription.

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Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. And there are still many companies that produce legitimate white papers containing helpful, objective information.

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Hubspot

DECEMBER 5, 2012

This presents a hurdle for lead nurturing marketers. And whenever you need to update a lead nurturing workflow -- or get better results from a few laggards -- it’s best to start with the workflows that smell worst: the poor performers. Using Analytics to Identify Rotten Lead Nurturing Workflows.

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Delivra

NOVEMBER 14, 2018

If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. B2B email automation is key in cracking that code. DemandJump.

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SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Social Media Examiner. . NewsCred Insights.

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Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Each goal builds upon the others to produce a growing level of engagement between the prospect and your company.

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Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

AUGUST 1, 2017

Demand gen vs. lead gen. How lead nurturing and lead scoring fits into your model. Nine demand generation tactics used by leading brands. Not to be confused with lead generation, demand generation initiates the first step in the customer relationship – wherever in the funnel the prospective customer may be. .

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Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Lead Ranking Lead Scoring Enterprise Management Work Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Hubspot

SEPTEMBER 7, 2016

Every company has competitors. But do you really know how your company compares to your competitors? Companies tend to know their competitors based upon who they compete with on the street, in their local marketplace, or based upon the sales opportunities of what they have won or lost. Why is this so important?

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Online Marketing Institute

JUNE 22, 2009

In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award.

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Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

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Martech

FEBRUARY 11, 2022

Aside from the obvious differences in marketing to consumers versus marketing to companies, B2B marketers may face frequent data issues – outdated, siloed, or low-quality data – that prevent them from honing in on actionable business information. When used properly, these can help companies show customers they care about their needs.

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Albacross

NOVEMBER 14, 2019

In fact, according to Forrester , the U.S. In many cases, selling to corporate clients involves a much longer sales cycle, so you’ll need to lay out the features and benefits of your product and show how it can help the prospect solve a specific problem. Selling to companies usually involves multiple people.

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Single Grain

OCTOBER 11, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. If that’s not enough to convince you, here are three key reasons why you should start embracing events: 1) Generate New Leads and Sales. Click here to download it for free right now!

Event Marketing 101

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KEO Marketing

SEPTEMBER 1, 2017

What do technology companies care about when it comes to marketing? The most effective mix for your company will depend on your goals and available resources. It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. Establish your company as a thought leader.

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Marketing Automation Services Practices Work Management Top of Funnel 48

Albacross

JULY 11, 2019

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Before we talk about how to nurture leads, we must understand why lead nurturing is so important for the success of your business. Sounds good?

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SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. According to our research, print may have hit bottom. Sales enablement.

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