Litmus

AUGUST 23, 2022

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Opting out.

Privacy 90

Privacy Email Marketing CAN-SPAM Work Management 90

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. On the other hand, if you do use this type of verification, it can be very helpful in giving you an ongoing x-ray of the health of your database.

Practices 95

Practices Ad Building Privacy Policies Deliverability 95

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Porch Group Media

JANUARY 16, 2023

Luci: We’ve seen things like increasing mail privacy policies and they can be difficult to keep up with. Do you have any advice or best practices for how to keep up with those mail privacy policies? Most of the increased privacy that you’re seeing now is more around the sale of data and sharing of data.

Privacy Policies 52

Privacy Policies Privacy First-Mover Advantage Opt-out 52

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Create an Opt-In Process.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 SJ White Contact SJ White Score: 54.05

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Current regulations for email marketing.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 Julie Savarino Contact Julie Savarino Score: 77.19

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? The answer is a resounding yes.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech Advisor

MARCH 19, 2020

Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. Privacy is a concept that continues to evolve as new technologies and platforms enable us to share personal information across the internet. In the U.S., In the U.S.,

Privacy 63

Privacy Work Management Opt-out Opt-in 63

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

SmartBug Media

AUGUST 29, 2023

Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform. In need of popular support, this Congress may finally take on extensive privacy reform.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

CAN-SPAM 48

CAN-SPAM Opt-out Opt-in Privacy 48

Vision6

MAY 2, 2023

We know you really want to get stuck in and make your sms marketing campaign stand-out ; but before you press send on that VIP loyalty offer or your upcoming exclusive flash sale , you might want to touch up on the SMS Marketing Laws in Australia to make sure it’s legal. Before we get ahead of ourselves, let’s start with the basics.

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

Valasys

OCTOBER 10, 2023

By leveraging the ubiquity of mobile phones, businesses can now reach their customers wherever they are, at any time. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers Opt-in (In) through a sign-up form.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated! Join us today !

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Thinkers360

FEBRUARY 23, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62