DotDigital

OCTOBER 11, 2021

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. There was always one major drawback to SMS marketing – Spam. Spam was prevalent and branded text messages were considered a nuisance. That’s the power of SMS marketing.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? When to do an email marketing check-up. Don’t know where to begin?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. The Mistakes You’re Making — and How to Fix Them: Mistake #1: Not Setting Apart from Spam. Mistake #2: Failing to Protect Against Data Leaks. Mass email is a surefire way for your content to be flagged.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Depending on your ESP and its built-in reporting, you can track these right in your dashboard. But even if you can view it there, take some time to calculate it on your own.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

BenchmarkONE

SEPTEMBER 29, 2021

The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. . What is Marketing Compliance?

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Here’s what we found.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Take your data if you move ESPs.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 93

Privacy Marketing AI Email Marketing Data Hygiene 93