Zoominfo
MARCH 24, 2021
For businesses, that bad data can negatively affect revenue growth. The impact of bad data on sales can range from a sluggish sales pipeline to catastrophic revenue loss. With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.
Zoominfo
DECEMBER 3, 2018
Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. There are two types of list churn to be aware of. ZoomInfo can help.
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Litmus
SEPTEMBER 20, 2022
Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Email list size or growth rate.
Envy
FEBRUARY 13, 2021
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Did we miss any? Marketing terms. Account Based Marketing !
Litmus
JULY 8, 2021
Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Email marketing campaigns can be felt individually in the short term—as well as cumulatively over the long term as part of your overall email program. Clicks and click-through rate. Conversions and conversion rate.
Only B2B
FEBRUARY 6, 2018
To give an example, you can see which subject line goes better with your emails and gives estimated results by sending the same email with two different subject lines and then picking up the better line on the basis of the responses. CCR: Customer Churn Rate. CRO: Conversion Rate Optimization. PPC: Pay-per-Click.
Content Marketing Institute
JANUARY 11, 2019
While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% An unsubscribe rate above 0.5% Unsubscribes mean a higher customer churn rate, disengaged readers, and a drop in the conversion rate, but it’s not all doom and gloom.
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