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The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

They’re an example of multi-touch lead engagement. Nonetheless, multi-touch lead engagement is the next best thing. We live in a multi-channel marketing world. Why is Multi-Touch Lead Engagement Important Today?

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

They’re an example of multi-touch lead engagement. Nonetheless, multi-touch lead engagement is the next best thing. We live in a multi-channel marketing world. Why is Multi-Touch Lead Engagement Important Today?

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Measure Your ROI.

Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Measuring the ROI of Mobile Video Advertising.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. You should measure your campaign performance based on two factors: Did your efforts produce the desired outcomes?

Back to Basics: Tips and Tricks for Demand Generation Success

Modern B2B Marketing

Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. We often promote these sorts of assets to a wide range of audience personas and in channels where we can attract the attention of new names (i.e.

AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Modern Marketing

With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. This integration gives marketers: Smarter cross-channel targeting.

Marketing Trend Watch: 2014 Planning Survey

Modern B2B Marketing

Running Multi-Channel Marketing Programs. We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. Newbies: Get the platform set up and then launch one or two minor, controlled campaigns to start.

What Is Account-Based Marketing (ABM) and Is It Right for You?

Modern B2B Marketing

And there is no doubt that optimizing your campaigns with individualized messages for each account will result in better campaign performance than a generalized approach. Benefit 1: Clear ROI. Step 4: Determine Optimal Channels.