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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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Programmatic advertising trends to watch in 2024

illumin

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

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Marketer of The Month Podcast- EPISODE 182: Wired for the Future: AI, Sustainability, and Telecom Resilience with Jukka-Pekka Salmenkaita

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Polystar’s telco data platform extracts data for intelligent operations in telecom networks. Welcome to another episode of Outgrow’s Marketer of the Month.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

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Top 9 immersive marketing events of 2023

Martech

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.