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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. A similar reaction takes place in the brain when people receive personalized content. They tend to remember it for much longer, too. without any personalization. Personalize based on events, such as a birthday.

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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

« MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! | Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

In this blog, Alexandra Nation , Solutions Consultant at Marketo, reveals five important business lessons that she learned during her time working for the retailer. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them.

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4 Marketing Automation Must-Haves For Beginners

ANNUITAS

This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Get Logical -.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Approximately 25% of the time (on average) they will. Will they click on it to visit your offer/website/landing page?