WebMarketCentral

JULY 30, 2009

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. Your company doesn't produce any thought-leadership content. Social Tagging.

Social Media 20

Social Media Paid Content ROI Media 20

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Content powers social media success.

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Social Media Media Telemarketing Banner Ads 100

Webbiquity

JANUARY 10, 2010

by HubSpot. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. View more documents from Marta Kagan.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

MARCH 3, 2011

Tim Garrigan recommends providing site search capability that gives visitors multiple ways to find content and using labels in your navigation that are clear to visitors (and not based on internal lingo) among other tips for optimizing the user experience on your site. 5 Items to Delete From Your Website Today by HubSpot Blog.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Buzz Marketing for Technology

APRIL 13, 2010

The inference of this slide years ago was to remind my teams, my peers and my clients that we need to create forward thinking content. Content that would attract the type of audience that we wanted and develop the SEO that we needed on the major topics we wanted to be known for. Tweet This! Share this on Facebook. Share this on Reddit.

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Buzz Marketing for Technology

DECEMBER 2, 2009

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Tweet This!

Marketing Management 100

Marketing Management Inbound Marketing Digg Response Rate 100

Webbiquity

JANUARY 31, 2011

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Active interacting with others, engaging in conversations, and linking to valuable content.&#. 8 Ways to Not Get ReTweeted by HubSpot Blog. Related Post.

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Twitter Tools Tips Best Practices 100

Webbiquity

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Post on Google Buzz. Twitter Facts, Figures & Stats. Share this on Bebo.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Do I Really Need a Content Strategy? 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Top 10 Takeaways from the 2010 Content Strategy Forum - Content Marketing Today , April 30, 2010. Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

JANUARY 17, 2011

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. 68% of companies increased budgets for website development and content in 2010, making this the top area for increased marketing expenditures.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. by MediaPost Online Media Daily. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

JANUARY 26, 2011

How can PDF content be optimized for search? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. How important are footer links to SEO?

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SEO Resources Tips Best Practices 100