Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Digg this! A recent Cone Inc.’s

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

8 Ways to Not Get ReTweeted by HubSpot Blog. Digg this! Post on Google Buzz. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace.

Is Social Media BS?

Webbiquity

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. This diagram from HubSpot illustrates the relationship visually. View more presentations from HubSpot Internet Marketing. Digg this! Post on Google Buzz.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

4 Business Blogging Best Practices by HubSpot Blog. Digg this! Post on Google Buzz. Tags: Business Blogging Social Media Marketing aimClear AllTop Anil Gupta Annabel Candy blog link love blog SEO blogging for business business blogging tips Diana Adams Galen De Young Garrett French HubSpot Jeff Bullas Jill Chivers Kipp Bodnar Lisa Barone Marty Weintraub Patsi Krakoff writing a business blog How can you craft more compelling blog headlines?

Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). 20 Totally Free Buzz Pocket Mining Tools by aimClear. Digg this!

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series. by Joe Chernov | Tweet this.

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Digg this! Post on Google Buzz. Much has been written about content marketing from the delivery side.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. Digg this! Post on Google Buzz.

Best Website Design Guides and Tips of 2010

Webbiquity

5 Items to Delete From Your Website Today by HubSpot Blog. Digg this! Post on Google Buzz. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Green Buzz Agency. by Buzz Marketing for Technology. Digg this! Post on Google Buzz.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. Greg Finn introduces a dozen tools and pages to help identify the most influential users to connect with on various social sites including Digg, Reddit, StumbleUpon and Twitter. Digg this! Post on Google Buzz.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. 20 Free Buzz Monitoring Tools by Econsultancy. Digg this! Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Digg (785). Buzz (589). Here it is - the very best posts and the hottest topics for 2010.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Digg this! Post on Google Buzz.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. Digg this! Post on Google Buzz. Ranking well in organic search results becomes more imperative every day, particularly in the B2B world.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog. Digg this! Post on Google Buzz.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Connect with HubSpot

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.

B2B marketers are stumbling in the dark

delicious b2bmarketing

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.

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Social Media ROI vs. RONI

WebMarketCentral

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias.