Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Inbox Insight

NOVEMBER 15, 2021

This article recognizes the importance of competitive marketing intelligence, exploring the benefits of leveraging external resources such as a market intelligence company to upgrade your B2B marketing plan moving into 2022. How to plan your B2B research to maximize results and notice real differences.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Launch Marketing

JUNE 29, 2017

Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied. What are Buyer Personas?

Buyer Personas 79

Buyer Personas Effectiveness B2B B2B Marketing 79

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. Buyer Personas. Inbound Healthcare Marketing Plan Step 2: Set SMART goals.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Tony Zambito

JANUARY 10, 2022

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions. Especially when something is not going according to plan.

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

nDash

AUGUST 2, 2022

Do you have a health tech content marketing plan in place? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help. You must have a well-planned and executed content marketing strategy to remain competitive. What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Litmus

JANUARY 7, 2022

Together with our good friends at HubSpot , we’ve teamed up to bring you a guide that will serve asa blueprint for creating an entire content marketing plan that focuses on your desired results. With these resources, you will be able to: Analyze your current content marketing efforts with a SWOT analysis. Get the templates.

Planning 73

Planning Template Marketing Plans SWOT 73

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! With that said, let’s explore the core elements of a strong marketing plan — step by step.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns. After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan.

Buyer Personas 52

Buyer Personas B2B Marketing Planning B2B 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan?

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. They help you remain consistent, cohesive, and on schedule – which is important for branding, messaging, and buyer personas. . What Are Digital Marketing Plans?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

NuSpark Consulting

MAY 24, 2014

Compelling content begins with gaining a deep understanding of your prospective customers and creating buyer personas. Adele Revella of the Buyer Persona Institute says feedback she hears about buyer personas often sounds like this: “ It’s almost like cheating, like getting the exam paper weeks before the final.

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

ANNUITAS

AUGUST 4, 2020

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. Many organizations believe they know their buyer well. The Insight Phase.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. A great marketing plan is a major competitive advantage and is worth the time that it takes to put together.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Tony Zambito

JANUARY 5, 2010

As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   I am often asked by clients, colleagues, friends, and family – where did the idea or the term buyer persona come from?   It resides with one man and one man only – Alan Cooper.

Buyer Personas 100

Buyer Personas Work Management Forrester Marketing Management 100

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 102

Planning Marketing Plans Marketing Strategy Marketing & Strategy 102

Tony Zambito

JANUARY 7, 2010

During the previous decade, we’ve seen a growing acceptance for the use of buyer personas to help guide effective product, sales, and marketing planning.   The basic premise of their importance to the new world order of 21 st century marketing has certainly taken root and is sprouting.

Buyer Personas 100

Buyer Personas Lead Ranking User-Generated Content Barriers 100

Marketing Interactions

MARCH 8, 2017

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. A B2B buyer persona should never be treated as a silo. There’s just one thing. After all – 23.8%

Buyer Personas 48

Buyer Personas Budget Programs B2B Cross-Selling 48

Marketing Insider Group

AUGUST 24, 2015

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Webbiquity

OCTOBER 11, 2018

Plus, with inbound marketing, you’re only creating content that appeals to your buyer personas. Most importantly, with inbound marketing you’re providing value to your customers and prospects with your content. The first step to creating an effective inbound marketing plan is to set goals. What’s not?

Inbound Marketing 222

Inbound Marketing Marketing Management Buyer Personas Planning 222

Valasys

FEBRUARY 10, 2023

However, many companies are still struggling to create a successful social media marketing plans. In today’s article, let’s explore six tips for creating an effective plan for your business. Evaluate Your Current Social Media Presence To build an effective plan, you must first understand your existing social media presence.

Planning 40

Planning Social Media Marketing Plans Social Marketing 40

Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Tony Zambito

SEPTEMBER 14, 2009

At the conference, Kevin shared with the audience his use of a Buyer Persona Sales Playbook that was created as a go-to-market and selling guide for HP's Commercial Segment sales teams.  The guide included: A detailed description of an archetypal medical organization.  One message was clear at the Sales 2.0

Buyer Personas 100

Buyer Personas Conference Segmentation Planning 100

Launch Marketing

FEBRUARY 7, 2024

What are the objectives of the go-to-market plan? Assess the Industry and Current Market Conditions Conduct competitive research to identify the key players in the market. Identify Your Target Audience A critical step in a B2B go-to-market strategy is identifying who your ideal customer is.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Unbound B2B

JANUARY 16, 2023

Quick Summary: Traditional SaaS marketing strategies and plans are not valid today. Creating a buyer persona is the first step in drafting a SaaS marketing plan. It is essential to monitor your SaaS marketing plans to achieve consistent results. And this trend is only expected to continue.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. Find Your Buyer Personas. Quantify Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Marketing Insider Group

MARCH 18, 2021

Define Buyer Personas. Buyer personas reflect segmentations within your target audience. A successful social media marketing plan is about quality over quantity. This hones a target audience and allows you to narrow down who you should speak towards on social media.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

G2M Solutions

AUGUST 13, 2019

What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.

Buyer Personas 63

Buyer Personas B2B Planning Business 63

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. What they want drives businesses.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122