accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan?

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

SmartBug Media

OCTOBER 19, 2022

Often, social media and inbound marketing are seen as mutually exclusive, but that certainly isn’t the case. In fact, social media allows you to connect with your audience in a place they are already engaging—which is the very foundation of inbound marketing. Social media allows you to enhance your brand presence.

Inbound Marketing 52

Inbound Marketing Social Media Social Marketing Paid Social Agency 52

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. Quick access to a blueprint for your specific marketing and sales goals. Start With Market Research.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Content Marketing. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

Paid Search Agency 117

Paid Search Agency Paid Content B2B Marketing Companies 117

Strategic-IC

NOVEMBER 21, 2018

What is Programmatic Advertising? As almost two-thirds (63%) of B2B marketers plan to increase their spend on programmatic advertising in 2018, adoption of programmatic in B2B is advancing and programmatic is becoming an innovative opportunity. Should B2B Marketers Consider Programmatic for Campaigns?

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. Without clear planning and communication, it’s easy to fall behind. Keep reading to learn how to build a digital marketing roadmap and how it will help your company. Buyer Persona.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Owned Media is all the content you create. This is your library of unique content.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

BOP Design

OCTOBER 17, 2017

Social media is a great way to promote and share your company’s content with your followers and their connections. While it’s annoying that your audience of followers has opted in to see your posts and often aren’t being shown your company’s social posts, it doesn’t mean that you should ignore social media altogether.

Paid Social Agency 57

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 57

BenchmarkONE

NOVEMBER 19, 2020

It’s also a huge component of your PPC advertising tactics. . I’ve outlined the steps you need to take to tackle keyword research from every angle, ensuring you select the most valuable search terms for your industry and company. If you only care about being at the top, then right off the bat, you may want to consider paid search.

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Navigate the Channel

MARCH 17, 2023

A marketing plan comes out of a business plan, but remember, it can’t reach any business goal alone. A marketing plan can’t help a business increase market share, or a business goal, if product distribution, supply chain or the global economy is riddled with issues a communication function can’t fix.

Top of Funnel 65

Top of Funnel Marketing & Strategy Marketing Strategy Planning 65

NuSpark Consulting

FEBRUARY 24, 2013

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Content Strategy.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing & Strategy Marketing Strategy 101

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97

SmartBug Media

JULY 20, 2022

At the heart of inbound marketing is a commitment to creating a variety of content that is informative, engaging, and helpful at each stage of the buyer’s journey. Good content increases a reader’s awareness of a problem, engages with a solution to that problem, and creates an overall excellent customer experience.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Inbox Insight

APRIL 26, 2020

An inbound marketing campaign costs 62% less per lead than traditional outbound marketing, with much better return on investment. Successful inbound marketing requires a solid understanding of multiple digital platforms and channels, and therefore, good planning, strategy, optimization and measurement are vital.

Inbound Marketing 105

Inbound Marketing Marketing Budget Marketing & Strategy Marketing Strategy 105

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here are a few things to include in a product launch timeline: Goals: Whether it is a goal for the number of content pieces or products sold, setting realistic goals is essential. Want to know a secret? Any conversions?

Product 62

Product B2B Buyer Personas Click Rate 62

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Tony Zambito

SEPTEMBER 14, 2009

 The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. At the conference, Kevin shared with the audience his use of a Buyer Persona Sales Playbook that was created as a go-to-market and selling guide for HP's Commercial Segment sales teams.

Buyer Personas 100

Buyer Personas Conference Segmentation Planning 100

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Account-Based Marketing. Account-Based Marketing.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Marketing Insider Group

MAY 17, 2021

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Not having a plan could derail your efforts and make ROI elusive.

Planning 302

Planning Marketing Plans Content Marketing Buyer Personas 302

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. To get started, you first must carefully define who the personas are for your brand.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. 64% of B2B marketers gather intent data, but struggle to action on the insights gathered.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. Not having the time or resources to produce enough content.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Brandpoint

SEPTEMBER 17, 2020

Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. However, a poorly optimized website can be one of the biggest liabilities in your marketing practice. Everything you do should be customer-first.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118