Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

DECEMBER 3, 2018

Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. If a prospect has just been promoted to a senior manager or director position, it might rub them the wrong way if you continue to send them emails addressed to ‘marketing specialist’.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. For all this to happen, cleansing data is important.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. The candidate—let’s call him Steve—had a strong resume, but he really won the team over during the interview process. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The different types of intent data.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The different types of intent data.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

SalesIntel

MAY 17, 2021

Not everyone at your target account is going to be a buyer persona. Data Hygiene Is the Key. Email marketing is a viable lead generation technique. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

JULY 10, 2018

In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ).

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

OCTOBER 29, 2019

The difference between data and intelligence. In sales and marketing, the way we refer to data changes regularly. We’ve seen this firsthand at ZoomInfo in the way customers and sales prospects talk about our services. One day we’re a B2B data provider, the next we’re a sales intelligence platform.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

JULY 30, 2019

Perhaps you sell a sales enablement tool , and your target customers are sales managers and executives at small and medium sized businesses. Above all else, this branding mistake is the result of poor data hygiene. From there, you can create buyer personas that fully represent your ideal buyers.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Sales did their thing. stakeholders involved in any given sale.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Leadspace

SEPTEMBER 11, 2019

There are a number of uses for your marketing data that can exponentially help your sales and marketing teams to generate more leads, customers, and revenue for the company. Let’s dive into a few of the top use cases for your marketing data. Sounds great, right? Develop laser-focused customer profiles.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

Zoominfo

NOVEMBER 8, 2018

As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. It’s a lot of moving pieces for one person to manage. How to Manage Expectations Around Marketing Vanity Metrics. Steps to Creating Buyer Persona Profiles [Infographic].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Maybe have never even had a sales job or a college-level marketing class. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. Bad data costs U.S.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

Heinz Marketing

APRIL 30, 2018

Pacific for an episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Sales Management 56

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 56