Marketing Insider Group
MAY 26, 2020
Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment.
The ROI Guy
JANUARY 25, 2018
In fact, research shows that almost 60% of sellers who win competitive deals demonstrate that they effectively understand their buyer’s needs (with losses showing the exact opposite). One in five buyers rating their sales reps as having a “poor” understanding of their business needs.
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Hubspot
JULY 28, 2021
One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. and provide eight ideas for improving yours.
Adobe Experience Cloud Blog
OCTOBER 21, 2016
This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy. The Sales and Marketing Blind Spot. With the increase in communication vehicles and channels, buyer expectations are simultaneously increasing. What’s the way forward? Not a Campaign, But a Process.
6sense
DECEMBER 9, 2021
Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. Most revenue teams don’t leverage ABX, which means the most valuable information they need to find the right accounts at the right time remains hidden to them, anonymized in what we call the Dark Funnel.
The ROI Guy
MARCH 11, 2014
Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. So why has Financial Justification / ROI become so important to IT buyers, indicated as the most valued content?
A Better Jones
AUGUST 3, 2018
Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company. But we also need to remember that within every department and every role, you may have more than one customer. And for marketing, that’s your sales team. That’s right.
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