Adobe Experience Cloud Blog

OCTOBER 21, 2016

This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy. The Sales and Marketing Blind Spot. With the increase in communication vehicles and channels, buyer expectations are simultaneously increasing. What’s the way forward? Not a Campaign, But a Process.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. So why has Financial Justification / ROI become so important to IT buyers, indicated as the most valued content?

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 18, 2013

According to a recent study by IDC’s Sales Advisory, the majority of sales reps are not able to effectively engage with today’s more empowered, skeptical and frugal buyer. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process. This is a good news / bad news story from IDC.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 22, 2014

With all the choices available to buyers, it is important to communicate how your solution is unique. What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40