Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How do you access buyer intent data? Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

JUNE 2, 2021

Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. These data points flesh out ideal prospects that you can target.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. This use case is not about mass-produced content ; it’s about trying to scale that personal touch. It’s a way to stand out from typical cold emails and unwanted DMs.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Image: ZoomInfo.

Intent 90

Intent Intent Signal Campaigns Zoominfo 90

SalesIntel

MARCH 8, 2023

While the reasons for this conclusion may be overly broad, some of the most significant difficulties include inaccurate prospect records and content that fails to resonate. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How Do You Access Buyer Intent Data? Let’s break that down.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Hubspot

JULY 3, 2020

Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account. Gather Intel and Align Content. Whether it's for content alignment or sales outreach, align relevant communications to each stage of the buyer's journey. Engage and Learn.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

Buying Cycle 104

Buying Cycle Intent Buy Intent Signal 104

SalesIntel

JANUARY 26, 2023

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. Content marketing, believe it or not, triumphs in every manner.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 12, 2023

Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. You see the high buying intent for the company in your data platform. Next, you pull up the company and email decision-makers with content relevant to their role or industry.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

SalesIntel

JANUARY 15, 2024

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . Interactive Content Syndication Networks.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. ZoomInfo is a privacy-first organization. The quick answer is: We do not.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. ZoomInfo is a privacy-first organization. The quick answer is: We do not.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.”

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Hubspot

AUGUST 30, 2023

Table of Contents The State of AI Today 11 AI Predictions in Sales for The Next Year The State of AI Today Though AI is still evolving and becoming more accurate over time, 57% of the top-performing sales teams have already reported a boost in their efficiency. Let’s jump to the nitty-gritty. The remedy?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. content and offers). Intent data. One of the key elements of selecting target accounts is understanding intent. Part 1: Build a Budget.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Full Circle Insights

SEPTEMBER 12, 2022

You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Today’s platforms help you understand buyer intent, keep track of advertising campaigns, and help you measure the success of your ABM strategy. ZoomInfo SalesOS.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Engagio

APRIL 23, 2018

Add in some predictive analytics that tell you about buyer intent. Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. How do you find others like that? You need to know who is on that buying team. So it’s time to build up your database.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Zoominfo

OCTOBER 20, 2023

Here are some time-tested tips that ZoomInfo uses to train its own top-flight sales team on the art of writing great cold emails: 1. Vary the content offers you provide. This four-step sequence is based on a cadence built by ZoomInfo’s GTM Plays team. Best, (Name) Step 2: Content SL: Why not (Solve Pain Point)?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Touchpoints Multi-Channel 130

SalesIntel

FEBRUARY 7, 2024

While the reasons for this conclusion may be overly broad, some of the most significant difficulties include inaccurate prospect records and content that fails to resonate. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Creating New Possibles.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Zoominfo

AUGUST 30, 2023

Third-party intent data is collected from a variety of outside sources that provide a broader view of an account’s online activity. Champion moves are perhaps the most actionable form of intent data. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads. New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. When used correctly, B2B intent data boosts conversions and sales.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

FEBRUARY 28, 2024

ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. ZoomInfo G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. ZoomInfo G2 Rating: 4.4/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

TrustRadius Marketing

MAY 31, 2022

Being armed with this knowledge helps you create personas of your ideal customers as well as unique content that resonates with them. Enterprise customers have praised tools like competitor intelligence, content optimization, and keyword research. It also captures buyer intent for specific products.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98