Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

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Buyer Intent Intent Intent Signal Analytics 40

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin had worked with TrustRadius, an online research platform for tech buyers, at prior companies. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. Reviews as a gateway to buyer intent.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

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Buyer Intent Intent Sales Qualified Leads Intent Data 40

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

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Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

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Account Based Marketing Intent Data Intent ABM 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

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Intent Data Intent Top of Funnel Intent Signal 92

Act-On

APRIL 26, 2024

Clark believes that since prospects’ interest in purchasing is highly skewed by macroeconomics, the traditional marketing model of engaging buyers based on their level of interest — as determined by behaviors like clicks, downloads, and webinar attendance — needs to shift. If you’re not ready as a CMO, you’d better get ready.”

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How else can B2B marketers use intent data to optimize content?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data. Image: N.Rich.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Transformation by Yu Luck.

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Intent Buyer Personas CMO Work Management 100

Martech

MAY 5, 2023

The client’s web site is treated as a “buyer intent tool.” Yes, but a dark funnel For Latane Conant, CMO at ABM platform 6sense, the funnel is still there. “It Funnel or not, it’s still about data Marketers can get a handle on divining buyer intent, provided they ask the right questions and find the right answers.

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Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 108

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. This is where Behavioral Intent Data enters the picture.

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Intent Data Intent Marketing AI Lead Ranking 62

Engagio

APRIL 11, 2018

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts.

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Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Intent Intent Signal Buyer Intent Intent Data 49

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

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Intent Data Intent Lead Ranking Buyer Intent 40

Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

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High Quality Lead Intent Buyer Intent Buyer's Journey 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Why should you be so concerned with what buyers are doing on websites that aren’t your own?

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Intent Data Marketing AI Intent Bombora 79

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here.

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 106

Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 The post Can Intent Data Hyper-personalize Your 4.5B

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. Benefits of Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

NOVEMBER 1, 2018

I asked her, “If you’re a Sales leader, what can you say to your CMO to get aligned?” What are the actual things that you can actually say to your CMO, your Chief Marketing Officer to get on the same page? So I’m a bit fan of predictive technologies, I’m a big fan of technologies that show buyer intent.

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CMO Demand Generation Cross-Selling Account Based Marketing 48

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

PureB2B

MAY 30, 2022

With its ability to recognize buyer intent signals, deliver hyper-targeted audiences , and more recently, provide current engagement data based on its latest feature, ConfirmedConnect , it has been considered an essential business tool for sales and marketing professionals around the world.

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Intent Signal Buyer Intent Buyer's Journey CMO 62

Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. But odds are low that human intelligence can leverage the staggering amount of intent data to accurately calculate the best times to engage those target accounts. Alexa, Parse my B2B Intent Data.

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Intent Data Account Based Marketing ABM Intent 40

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . Different Kind of Intent Data for DevSecOps.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

6sense

DECEMBER 10, 2021

6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Metadata

MAY 5, 2021

One of the primary audience types we used with Metadata was G2 Buyer Intent Data. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. Using intent data allowed our ad spend to drive a much higher likelihood of conversion. It just takes a little work.

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Cost per Lead CPL Lead Ranking Facebook 98

Crimson Marketing

APRIL 23, 2015

Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . Why is Data on Buying Intent the Key? We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Martech

SEPTEMBER 7, 2021

LiftAI takes a data-driven/buyer intent approach towards conversational marketing. Machine learning produces automated conversations based on buyer behavior, explained Don Simpson, LiftAI’s founder. Low intent scores may be indicative of a support call, so the AI can be adjusted to handle simple issues.

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Product Ideal Customer Profiles Top of Funnel Lead Scoring 93

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

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Bombora Marketing AI Intent Data Multi-Channel 62