Ambal's Amusings

MARCH 11, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. This allows them to capture a lead. Generating More Leads with Video White Papers. Case study about Biomni’s use of video white papers. You can kinda tell he is reading a script, but I like it.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Every department needs lead time to develop the best resources specific to their function. Create a master timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Ambal's Amusings

FEBRUARY 4, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Stephanie Tilton.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

MARCH 16, 2012

Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Aim for just one update a month so this section of your site never looks dormant to visitors and leads researching more about your company. (

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

FEBRUARY 22, 2012

That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. Can you guess what it is?

Top of Funnel 28

Top of Funnel Buying Cycle High Quality Lead Sales Qualified Leads 28

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Use contact forms for tracking lead information.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. For example, I was looking at some electronics on Best Buy and later that day I was on another website. This Best Buy ad is a good online remarketing example. Repeat buyers.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Longer sales cycles due to more complex products and services and business purchasing processes often require more information.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Ambal's Amusings

JULY 15, 2010

"Constructing a formal process that will generate high quality business leads.” Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Track conversions that lead to sales. Track conversions that lead to sales. Case studies.

Conversion Rate 100

Conversion Rate Top of Funnel Conversion Click Rate 100

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. Mapping content to the buying stages of the client journey. This is the stage where lead generation happens.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

ClearVoice

DECEMBER 7, 2020

Because your business needs to do business, that means you need to generate leads. Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the intended audience through content marketing tactics. Case studies. Nobody is working toward turning those inbound leads into customers.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

MAY 29, 2023

By optimizing your SaaS website for SEO, you can effectively generate organic traffic, improve SaaS lead generation methods, increase visibility in search engine results pages, and drive more sales and subscriptions. Organic content can help nurture leads through this process by providing valuable information and building trust.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Gender: provides guidance as to whether you should include a case study in your white paper. Generating More Leads with Video White Papers. " Jonathan Kantor.

Paper 100

Paper Work Management Marketing Management SME 100

seo.co

FEBRUARY 14, 2023

Fast sales cycle. First, most SaaS companies have lightning-fast sales cycles. SaaS subscriptions aren’t necessarily an impulse buy, but they certainly don’t rely on the long back-and-forth exchanges that most B2B operations do. Find the target market most likely to buy your product, and gear all your content to them.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97