Writing on the Web

SEPTEMBER 9, 2010

Once you’ve got more readers – say maybe once you’re getting a thousand hits a week – you can think about approaching bigger ad networks like Chitika and putting more “mainstream” ads on your blog. And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Post on Google Buzz. Share this on Bebo.

Ning 100

Ning Content Marketing Tools Digg 100

Content Marketing Today

FEBRUARY 15, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 40

Business Blogging Blogger Business Buzz 40

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Blog this on Blogger. Post on Google Buzz. Your Business and the Web: Getting Better?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

AUGUST 18, 2010

I’ve noticed a few things that applies to content marketing. Blogging doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Post on Google Buzz. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. But maybe I’m being too business-focused. Post on Google Buzz.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Post on Google Buzz.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 29, 2010

How has your business been affected by the Web? Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. “I’ve got a local business, I use Yellow Pages.&#. There are those who started a blog because they heard that would bring in business.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 12, 2011

In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Blog this on Blogger. Post on Google Buzz. Related posts: 8 Blog SEO Tips for Top Search Results. Business Blog Writing and Content Marketing: Come on, light my fire! Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. And then publish a lot of content in many different forms. But if you’re a busy professional, unless you have staff, you don’t have time for everything. This is what makes web pages, e-newsletters and blogs effective. Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 7, 2010

Will your business fall in the water if you don’t? You should only attend the “events&# that make sense for you and your business. Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. You HAVE to be on Twitter.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. CMI offers frequent information on Content Marketing from some of the finest experts both online and off. Post on Google Buzz. Share this on Facebook.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. Do you use Wordpress for your business website? My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Post on Google Buzz. Subscribe to the comments for this post?

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JUNE 23, 2010

Post on Google Buzz. Blog or Website: Do You Use Wordpress as a Website? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Share this on Mixx.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

AUGUST 24, 2010

I’ve been blogging so much lately for my clients that I’m dried up and stale for my own blog. You give your all to your clients, then when it comes time to do your own content marketing you’re as dry as toast without butter. Post on Google Buzz. What to do? Subscribe to the comments for this post?

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. In the column, Ottenberg explains that while digital media is a crucial part of her business, she is frustrated by the doom and gloom surrounding the magazine industry. Post on Google Buzz. 4 Keys to Creating Compelling Content.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Branding Brand Identity Digg 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Post on Google Buzz. Michael Martine’s Best Blog Traffic Tips.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

OCTOBER 4, 2010

How do you create quality content that pulls in interested readers? For that matter, how can anything you write or say actually work to market your business and bring in potential customers? He says we should start our messages with the big WHY … why we’re in business, why do we do what we do. Tweet This!

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JUNE 15, 2010

Another few days later I got my business partner Yael K. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Her main blog is at [link]. Post on Google Buzz.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Post on Google Buzz. Share this on del.icio.us.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

SEPTEMBER 15, 2010

When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. Post on Google Buzz. How is Playing Tennis Like Blog Writing? Blog Writing: What Can We Learn From Reality TV? Wot r u 2 do? Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

SEPTEMBER 8, 2010

The characters on reality TV shows that get the most buzz are those who have developed original personalities. When writing for your blog be sure to develop a unique (even quirky) personality and keep it consistent. Post on Google Buzz. Compelling Content: Pushing Readers’ Hot Buttons. Probably not.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! Post on Google Buzz. Why hasn’t this problem been solved?

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

APRIL 7, 2011

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. Understandable.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

MAY 11, 2011

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Post on Google Buzz.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

SEPTEMBER 22, 2010

Post on Google Buzz. Related posts: If Your Blog Writing Stinks… Content Marketing with Emotions: Write with Feeling. Attractive Content: Speak to the brains. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Webbiquity

JULY 6, 2010

A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Post on Google Buzz.

Rules 100

Rules Content Digg Press 100