Writing on the Web

SEPTEMBER 9, 2010

Post on Google Buzz. Blog for Fun and Profits – New Teleclass Wednesday October 4. Blog Marketing: How Readers Find Your Business. Blogging for Business: Persistence Pays. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

FEBRUARY 7, 2011

Post on Google Buzz. Blog Content: Are you personal… or all business? 4 Reasons You Should Blog for Business. Blogger’s Block Strikes Blog Squad…Blogger Bites Back. How to Write a Content Marketing Blog Post. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Blog this on Blogger. Post on Google Buzz. Your Business and the Web: Getting Better?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Post on Google Buzz. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. You may be super busy because you’re good at what you do. You don’t want to spend more than 45-60 minutes writing on your blog only to get few responses.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Content Marketing Today

FEBRUARY 15, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 40

Business Blogging Blogger Business Buzz 40

Writing on the Web

JULY 12, 2011

Post on Google Buzz. Related posts: 8 Blog SEO Tips for Top Search Results. Business Blog Writing and Content Marketing: Come on, light my fire! Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JULY 2, 2010

I suppose I could, especially if there were a tie-in to my business or more importantly, if these stories could benefit you the readers in your efforts to master online content marketing through better blogging and time-saving tools. Post on Google Buzz. Personal Stories on Your Business Blogs: the fine line.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. CMI offers frequent information on Content Marketing from some of the finest experts both online and off. Post on Google Buzz. Share this on Facebook.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing. Blog Content: Are you personal… or all business? Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 16, 2010

Post on Google Buzz. 5 Content Marketing Goals for Your Website & Blog … and One Big Challenge. Website, Blog, Ezine? 4 Time-Saving Tips for Social Media Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Tweet This!

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JUNE 23, 2010

Post on Google Buzz. Blog or Website: Do You Use Wordpress as a Website? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Share this on Mixx.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

AUGUST 18, 2010

I’ve noticed a few things that applies to content marketing. If you’re an executive coach who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing. Blog this on Blogger. Post on Google Buzz. French Open Tennis: More Business Lessons.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

AUGUST 24, 2010

I’ve been blogging so much lately for my clients that I’m dried up and stale for my own blog. You give your all to your clients, then when it comes time to do your own content marketing you’re as dry as toast without butter. Post on Google Buzz. What to do? Subscribe to the comments for this post?

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JULY 9, 2010

Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing. Online Content Marketing Results: Poll Says 50% Dissatisfied. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Business Results from Online Content Marketing? Share this on del.icio.us.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MARCH 31, 2011

Post on Google Buzz. Related posts: Engaging Content: Start with Why. Content Marketing with Blogs: What Do You Believe? Blog Content: Are you personal… or all business? Business Blog Writing and Content Marketing: Come on, light my fire! Email this via Gmail.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JUNE 29, 2010

Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. Post on Google Buzz. Related posts: Blog or Website: Do You Use Wordpress as a Website? lead generation.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing. Content Marketing to a Caveman’s Brain. 4 Keys to Creating Compelling Content. Share this on del.icio.us.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Branding Brand Identity Digg 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Post on Google Buzz. Michael Martine’s Best Blog Traffic Tips.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Post on Google Buzz. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

APRIL 7, 2011

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. Understandable.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

JUNE 15, 2010

Post on Google Buzz. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. The Smart Way to Get Started on Twitter: Twitter for Business Coaches. Share this on Facebook. Submit this to FAQpal. Share this on FriendFeed. Share this on Fwisp.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 4, 2010

Don’t you love it when a good quote for today’s busy world comes from a 2,400-year-old guy? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 8, 2010

The characters on reality TV shows that get the most buzz are those who have developed original personalities. When writing for your blog be sure to develop a unique (even quirky) personality and keep it consistent. Post on Google Buzz. Blog Content: Are you personal… or all business? Probably not.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JANUARY 18, 2011

Post on Google Buzz. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Blogging Naked: Personality Is Included. Content Marketing Matters: What’s Your Brand Personality? Add this to Google Reader. Tweet This!

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

SEPTEMBER 15, 2010

Post on Google Buzz. How is Playing Tennis Like Blog Writing? Blog Writing: What Can We Learn From Reality TV? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Ping this on Ping.fm.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

SEPTEMBER 22, 2010

Post on Google Buzz. Related posts: If Your Blog Writing Stinks… Content Marketing with Emotions: Write with Feeling. Attractive Content: Speak to the brains. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! Post on Google Buzz. Attractive Content: Speak to the brains.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Post on Google Buzz.

Rules 100

Rules Content Digg Press 100

Writing on the Web

MAY 11, 2011

Especially right now when I’m working with so many excuse champions, I find I’d rather be helping them with their blogs than taking care of my own. A while ago I wrote an ebook about how to use content marketing on your blog and get results. Post on Google Buzz. 3 Tips for Better Blog Writing.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Post on Google Buzz. Related posts: Compelling Content: Pushing Readers’ Hot Buttons. Writing Better Web Content: Ask what?

Rules 100

Rules Content Digg Custom Publishing 100