Business Blogging, Relevance, Web 2.0 and Webinar

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. In the later stages, supplier Web sites and catalogs are the most important information sources. Definitely not.”

Relevance

Relevance B2B Marketing Web 2.0 Branding

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Sounds simple, right?

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Move them from awareness to inquiry – get the prospect to sign up for a webinar. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, to be successful with social media, you have to provide real value and that usually comes from great content.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. What is effective content marketing?

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less?

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning

Planning B2B Marketing Emarketing B2B

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. This white paper aims to change that perception of them.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. How can you accomplish all that? My take: Now it is time to winnow your list from step 3.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. This was second only to downloading product data sheets. This may include basic pricing information.

Sales Management

Sales Management Pricing Price Marketing Websites

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Provide multiple ways to access relevant information with minimal clicks. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features

Features Web 2.0 Planning Work Management

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation

Curation RSS Web 2.0 Content Marketing

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. I appreciate you sharing your personal experiences.

Social Media

Social Media Social Marketing Media Planning

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Here are some ways to make life easier for everyone: Add the sizzle to the steak – it is true that the client knows his/her business better than any outside expert ever will.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. What’s the solution?

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

SEPTEMBER 23, 2019

After sorting the content out, it shows you the pieces of content that are rated as higher quality, more engaging, and more relevant to you and your interests. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly.

Social Media

Social Media Social Marketing Work Management Cost Per Thousand

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

How Relevant Marketing Content Helps B2B Branding

Creating Relevant B2B Marketing Content: Walk the Talk

Webinars

Trending Sources

The Twofold Benefit of Optimizing Marketing Content

Webinars

Deconstructing the Four Stages of the Industrial Buy Cycle

Social Media with Email Marketing – is it the Super Combo?

Using Content to Move Prospects Forward in the Sales Cycle

Focus on Content in B2B Marketing

Content Auditing and Mapping it to the Industrial Buy Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Don't Count on Marketing Automation to Solve All Your Lead.

7 “Rs” for B2B Marketing Content Planning

Industrial and B2B Customer Engagement Simplified

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Successful Industrial Websites Require Part DiY and Part.

Are You Creating Irresistible Offers with Your Email Marketing?

Shortening the Industrial Buy Cycle in 5 Simple Steps

5 Rules of Website Redesign for Engaging Engineers and Industrial.

7 Strategies for Using Content to Market Industrial Products

How to Use a B2B Blog to Win Customers and Influence Prospects

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

The 6 essential rules of a website redesign – Ignore them at your.

Translate Features into Benefits if You Want Your Marketing.

The Disconnect Between B2B Content Marketing and Customer Engagement

Is Content Curation an Easy Way for Content Marketers to Do More.

Have Digital Marketing and Social Media Killed the Industrial.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Is Your Industrial Website Still Just a Business Card?

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