Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. Top quality – this includes in the eyes of customers and search engines.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

NOVEMBER 11, 2016

Once you've created and embedded your forms , how are you going to collect and track submissions? By consolidating your leads in one place, it'll be much easier for you to follow up with those leads -- whether it's by sending them lead nurturing emails , tracking their future behavior on your website, or some other action.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

JULY 31, 2019

A content distribution strategy gets your gorgeous content in front of the right eyes. Research your target audience. Before you build your strategy any further, research your target audience so you know precisely who will be consuming your content. Check out this blog post for 30+ more content auditing tools.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Single Grain

MAY 5, 2022

This involves designing infographics, creating visual content, shooting videos, writing blogs, and countless other processes. They can also help ensure that your content gets the attention it deserves by doing extensive SEO research prior to writing, interacting with partners and influencers, and promoting your content.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Single Grain

MARCH 18, 2020

In this guide, we’ll discuss a recent Google algorithm you’ll need to keep an eye on and why this so-called “Phantom Update” influences your entire content marketing strategy. Shopping: information about or services related to research or purchase of goods/services, particularly webpages that allow people to make purchases online.

Google 144

Google Guidelines Paid Search Agency Content 144

Contently

APRIL 25, 2018

Some designers use raw data from studies they find online just to experiment with their craft. The board’s userbase earnestly and emotionally shares online content whenever something about the design or tone catches their eye. Controversial submissions have even inspired users to research companies’ terms and conditions.

Best Practices 158

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 158

Hubspot

MARCH 10, 2016

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. Learn how to run A/B tests here.). 2) Analytics. 10) Buyer Persona.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

JUNE 17, 2019

1) Study Your Readers. For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. Dive Deeper: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? 2) Do Some Kick-Ass Research. SEO Keyword Research Made Easy in 2019. Pew Research.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100