B2B Marketing Online Testing: Eye-tracking Research and CTAs

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. But , according to the research , Version B should have won completely, since it was to the right of the image.

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. The Moral: The Internet is everywhere today, which means Internet-related research is everywhere as well. So use this research; it can help you!

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

VP, Enterprise Development, Media & Research @ Mediative. Chris leads a team of talented veteran digital marketers who do everything from crafting original research, to developing omni-channel digital marketing strategies, to deploying data-fueled programmatic media.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

To understand neuromarketing, let's first take a look at what neuroscience is: “Neuroscience, also known as Neural Science, is the study of how the nervous system develops, its structure and what it does. Neuromarketing Research vs General Neuromarketing Principles.

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. The image at the right shows the results of an eye tracking study and how the focus is on the content.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. In 2013 it was reported that 46% of searchers now use mobile exclusively to research.

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Neuromarketing: Using Neuroscience to Supercharge Results


Neuromarketing is the study of consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues.

Neuromarketing: Using Neuroscience to Supercharge Results


Neuromarketing is the study of consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues.

Neuromarketing: Surprising Facts Businesses and Marketers Should Know


Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Neuromarketing is when neuropsychology is applied to marketing research. In practice, this might look like studying a person’s cognitive response to viewing ads or product packaging.

Mobile Myth Busting: How to Write Great Content for Mobile


The Golden Triangle – During eye-tracking studies researchers learned that users focus primarily on the upper left corner of a website or search engine page results. This triangular region is where the majority of the eye movement was focused.

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Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

B2B Marketers – Do You Zee What I Zee?

B2B Marketing Traction

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. I researched this further online and found Jakob Nielsen’s (Nielsen – Norman Group) helpful blog post, F-Shaped Pattern For Reading Web Content.

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3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief


We’ve cited previous versions of this report in tons of past blogs and assets, and refer to the research often in our day-to-day strategy and planning. Our Top Three Insights from Content Marketing Institute’s B2B Content Marketing 2019 Research. #1:

Overcome Blank-Page Syndrome with This Template for Killer Web Copy


As Stanford professor Bob Sutton has pointed out , “Research on creativity and constraint demonstrates that, when options are limited, people generate more, rather than less, varied solutions?—?apparently For any creator, the blank page can be agonizing.

Neuromarketing + Inbound Marketing = Optimized Conversions for B2B Marketers


Implicit motivations of the customers are researched to delve deeper into their decision-making process. According to a study published in alore.io, color can increase brand recognition by 80%.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

This tool also helps you research how all those underlying concepts relate to one another and how to mention them in the most efficient context: When it comes to featured image optimization, use a tool like Text Optimizer to come up with: Your featured image content.

Lead Generation

FMG Suite

Research has consistently shown that video significantly increases conversions compared to other types of content. These eye-tracking indicators resemble an uppercase F, hence the name of the pattern. How to Generate Leads for Financial Advisors. .

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

That strategy aligns with research we conducted at Venngage about Facebook ads that convert. Eye-tracking studies have found that facial features are the first thing people look at when they see someone new.

6 Reasons Why Your Company’s Facebook Page is Unattractive


According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Eye-tracking research on social media users indicates the average viewer spends the most time on a brand page examining the cover photo.

9 Best Practices for Creating a High Converting Pricing Page (With Examples)


The study recommends that pricing pages should stick to simplicity. A study conducted by the University of Arizona revealed that participants were more likely to judge a house as a bargain when it was placed next to an identical building with an artificially inflated price.

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The Top 11 Mistakes Your B2B Website Should Avoid

Hinge Marketing

You look at your website all the time and may think the navigation all makes sense, but outside eyes may tell a different story. According to research from Skyword, total views increased by 94 percent when content contained a relevant photograph compared to content without an image.

How Peggy Olson Would Design for Interactive

Marketing Action

How the eye scans a page. The first thing you need to understand is how the human eye tracks across a piece of content. When I was studying advertising in college we were told the eye tracked across a page in the form of a capital Z, starting in the upper left.

Proven Tips to Improve Your Content Marketing Efforts

Launch Marketing

In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative. Case studies. Content marketing is a must for any business now in today’s digital age.

Converting B2B Leads Through Social Content: 3 Keys to Success


A few years ago, studies showed that we receive approximately 174 newspapers worth of information every day, compared to the equivalent of 40 newspapers worth in 1986. Research from 2008 indicates that people only read about 20% of the text on an average web page.

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How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App


Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. Recent click-to-play native video campaigns, such as this case study , brought 2.7x

How to Convert With Psychology: 4 Design Levers To Pull


Eye tracking studies also show that we “enter” web pages through its largest elements, like its image or headline. In his study, he asked 100 MIT students which of the following subscriptions they’d rather purchase. Users, visitors, prospects, leads, and customers.

5 Bad Writing Habits to Drop Right Now


According to UX research and eye-tracking studies , many people skim on the web. Their eyes flit across the screen, picking up key phrases, surveying the main headings, and glancing at the images. Track Record.

19 Lead Nurturing Email Examples You'll Want to Steal


A study by Tubular Insights reports that 96% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive results to their ROI. You've done it. You provided valuable content to your readers and they've converted into leads.

Is Blogging Right for my Business? The Benefits of a Business Blog


Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. So market research is the very first, and most important step, to developing an online presence.

Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program


Eye-tracking studies from the Nielsen Norman Group show that images carrying information trigger online readers to pay close attention, suggesting audiences will retain more from infographics than typical articles.

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Why the Inverted Pyramid Doesn't Work for Business Blogs


One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. One caught my eye. This study''s findings were also reproduced in a recent Chartbeat study of Slate articles.

Why Your First Idea Might Be Your Worst Idea


Researchers have studied the Einstellung effect in chess players , finding that when a player recognized the problem, he ignored a more efficient solution in favor of achieving checkmate with a familiar sequence of moves. This post originally appeared on HubSpot's Agency Post.

31 Spectacular Web Design Guides, Techniques and Resources


Chuck Longanecker writes that when he researched sites and apps with high loyalty, he found “the websites and apps we truly love have one thing in common: soul.

AI and Big Data Are Changing Our Attention Spans


Thousands of algorithms on millions of servers auction off your every click and tap, anticipating which emails you'll open, which search results you'll read, even how your eye might dart around the page. What catches your attention?

Has Social Media Made Content Meaningless?

Content Standard

People scroll and consume information much faster on smartphones than on desktop computers, research has shown. Twitter came to a similar conclusion based on eye-tracking studies. Researchers believe this is because people feel like they’ve wasted their time.