NuSpark Consulting

FEBRUARY 3, 2023

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

BOP Design

FEBRUARY 11, 2022

It studies the brain to predict and potentially manipulate consumers’ behavior and decision-making activities. While it can take a significant investment, it often provides highly accurate results, more so than other forms of consumer research. Common tools used in neuromarketing are eye-tracking and facial coding.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. And according to a recent study, 75% of a company’s credibility comes directly from its website design. Conduct Research and Keyword Analysis Before you start writing, do some homework.

Lead Ranking 267

Lead Ranking Content Lead Scoring Keywords 267

MLT Creative

APRIL 3, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. There was a great case study about this on WhichTestWon.com — as well as the constant need to test rather than always just relying on research.

Eye-Tracking 40

Eye-Tracking Research B2B Marketing Advertising Agencies 40

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We The various research types all involve the brain in some capacity.”.

Video Marketing 131

Video Marketing Eye-Tracking Case Studies Sample 131

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. They are more likely to research a problem (sometimes for weeks) before settling on a solution.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Once you’ve got that down, it’s time to do your research.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Marketing Insider Group

NOVEMBER 29, 2022

Research from GoodFirms shows that 38.5% Depending on your organization type, you’ll want to keep an eye on the following types of conversions: Donations. Responsive design is one of the most important SEO considerations— the GoodFirms study shows that 73% of visitors will leave a website because of unresponsive design.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Biznology

DECEMBER 15, 2021

Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. All eyes are on AI. Customer experience rules.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Zoominfo

FEBRUARY 22, 2021

Nailing your talk tracks is key regardless of your personality type – which is why so many high-growth companies are leaning on high-quality sales intel in AI sales platforms. Researching Prospects. Researching Prospects. Listening to Prospect Pain Points. The Truth About Extroverts And Introverts In Sales.

Ideal Customer Profiles 214

Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 214

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. Social media also gives you tools to track the popularity of your content over time.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Belkins

JANUARY 21, 2020

Know the stack, know the prospects The way your prospects use hardware and software, their responsiveness to new solutions can be an eye-opener your sales campaigns need. Whenever we talk about data research, it comes with a “don’t try this at home” hint. But in fact, you absolutely can research and collect data on your own.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Marketing Insider Group

OCTOBER 27, 2020

The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Do Your Research. Then comes the research. However, research on blog frequency suggests that the magic number is 11. Do you track your ranking for key search terms?

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

FEBRUARY 24, 2021

The shift to research online by buyers also fueled the boon. If you track these emerging keywords and start to see high peaks in volume, that indicates your audience wants to know about the topic. Track this metric to determine if shares are declining. Competitive Research. Proliferation, however, leads to saturation.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. So use this research; it can help you!

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Ignite

AUGUST 16, 2017

In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. While technology is helping to lessen this problem, neuromarketing may provide more solutions. See below.

Research 54

Research Advertisements Advertising Eye-Tracking 54

Marketing Insider Group

MARCH 18, 2021

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. You can use social media to promote before, during, and after the event to get the most eyes on your webinar. Social Media Marketing Reach 2022, Statista Research (January 2022). Sources: S.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

Marketing Insider Group

NOVEMBER 10, 2020

To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Coursera hosts a variety of courses from top companies and thought leaders on subjects for marketers, including remote communications and data study.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

Oktopost

NOVEMBER 22, 2023

To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona. More often than not, the first place buyers go to research a brand is social media.

Social Media 117

Social Media Trends Media B2B 117

SalesGrape

FEBRUARY 2, 2024

Market Expansion: For small businesses eyeing market expansion, outbound calling is a strategic tool for reaching new audiences. Business development companies can conduct market research to identify untapped opportunities, followed by targeted outbound calls to introduce the business to potential clients and partners.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Digilant

JANUARY 30, 2024

Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Make your videos visually eye-catching and engaging. Share quick tips, hacks, or research you’ve recently discovered. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Website traffic. No problem.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Zoominfo

OCTOBER 3, 2022

Another LinkedIn user — who happened to be a researcher who studied disinformation campaigns — reported they received a message from what seemed like a run-of-the-mill salesperson, only to find out the message came from a fake account with an AI-generated image. These scammers are a threat to users everywhere.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Excelsior Research

AUGUST 24, 2022

Such study can help you bring a knowledge on unwanted losses. 1) Keep a track analyzing the wrong B2B Sales agreements due to unforeseeable things, such data can be preserved for future references. They can get you solutions in a blink of an eye. Know your Win-Loss Analysis to boost B2B Sales. August 25, 2022. Conclusion.

Analysis 52

Analysis B2B Sales B2B Forecasting 52

Only B2B

DECEMBER 24, 2020

Don’t Ever Forget To Do An Extensive Market Research . Market Research. Always keep in mind – Smart decisions are the result of in-depth knowledge and research. Sophisticated market research boils everything down to the ‘What exactly your audience is searching for?’. The study, study, and study.

Lead Generation 127

Lead Generation Lead Ranking Lead Scoring Marketing & Strategy 127

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients.

Research 75

Research Work Management Marketing Management Brand Identity 75

Convert

JANUARY 17, 2024

This insight is especially important considering that a growing number of users rely on ChatGPT to find and research tools: ChatGPT used as a resource for finding tools AI-specific optimization methods: GEO Generative engine optimization is an emerging practice of improving your chances of being surfaced by generative AI engines.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Contently

OCTOBER 14, 2020

Bhutan Tourist Board: The power of research. They liked how I translated research into persuasive communications. The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Only B2B

OCTOBER 26, 2023

According to recent studies, companies’ adept at lead nurturing generates 50% more sales-ready leads at a 33% lower cost. Recent research highlights that personalized content converts at a rate 10% higher than generic messages. Simultaneously, progress tracking provides insights into lead interaction with your content.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Nurturing 62

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Mecs’ team is responsible for all consumer facing marketing initiatives, category management, market research, and ecommerce. The power of tracking consumer sentiment.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116