Remove Business Blogging Remove Examples Remove Marketing Leads Remove Youtube
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A Blogging Style to Call Your Own

Industrial Marketing Today

In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. There are examples and additional resources too.

Web 2.0 60
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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take?

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60
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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Do you have any good examples of social media used in email marketing? Please share your ideas on how you plan to combine email marketing with social media. It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies. . – Your content also needs to perform another key function.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. It is measured by using Event Tracking in Google Analytics.

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