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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 91
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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 88
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. He posts on SMM and SEO frequently.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

If website visitors perform a conversion, the conversion page (“Thank you for submitting”) fires a “burn pixel” to the prospect’s computer, taking him out of the retargeting audience. Banner ad message : Download alternate content covering related but different topic, or, offer a free consultation or trial.

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

SEO, PPC, email, social… the list goes on! But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

The way we consume information is changing rapidly as the growth rate for social media use online and on mobile devices proves. While it is holding its own in the #1 spot on mobile devices, the growth rates of social networks are catching up. Here are 7 points to consider. Social media is being hyped for good reason.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

If website visitors perform a conversion, the conversion page (“Thank you for submitting”) fires a “burn pixel” to the prospect’s computer, taking him out of the retargeting audience. Banner ad message : Download alternate content covering related but different topic, or, offer a free consultation or trial.