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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

Product-focused features — The heart of any good online shopping experience is the merchandise. Features such as rule-based product recommendations, product alerts, product bundles, and tier pricing enable retailers to keep relevant products front and center, increase the average order value, and motivate shoppers to buy more.

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Our Favorite Singles’ Day Email Marketing Examples and Strategies

Litmus

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. In 2020, Alibaba sold $74 billion worth of merchandise on Singles’ Day, up from an already impressive $38 billion in 2019. email marketing, you may be a little unsure about how to mix sales campaigns with relationship status.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market. Are you looking to find the best eCommerce personalization software for your site? In a hurry?

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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The Top 10 Brand Personalities of 2019

DivvyHQ

The Wall Street Journal reported that the company might be considering a sale with a price tag of $1 billion. Brooklinen is taking a new approach to this old bundle. Even though they are luxury, they are priced well, since they’ve removed the middleman. And it’s working. Sparkling water is having a moment.

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How to Get Over the Sales Slump After the Holiday Season

Convert

population use coupons for shopping , making it one of the most popular marketing tools even after 120 years of its inception. Marketing and advertising are all about getting your brand in front of your target customers. In fact, they might not even care if you’re offering a discount or selling it at full price. 92% of the U.S.