article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Let’s reflect on the year and evaluate the tools available to move forward. Some Good News: B2B Marketing Budgets Appear Unscathed. this year as well. Makes sense.

article thumbnail

TikTok Promotion: Boost your visibility in 2024

Sprout Social

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? learn more about promote in my ? Then hit ‘pay.’

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace? Accounting Software. Email Marketing Software.

article thumbnail

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing.

article thumbnail

6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Email marketing is an inexpensive way to promote products, increase sales, and retain customers. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Do you have access to the right tools? Are there any tools you’d like to try out?

article thumbnail

35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

article thumbnail

8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.