markempa

JUNE 9, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I worked as an advisor to MarketingSherpas metrics editor, Stefan Tournquist on the project. This Survey is focused exclusively on IT Marketers.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

FEBRUARY 25, 2011

for BtoB, large revenue deals, from marketing through to sales); 2) Lack of Value: An inability for sales reps to engage their clients in a strongly desired dialogue by buyers to solve their greatest problems. (i.e., In today's Internet fueled self service buying environment, traditional selling no longer works, as indicated by the metrics.

Top of Funnel 40

Top of Funnel Peer-to-peer BtoB Buying Cycle 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For them it works. They have an amazing lead conversion rate, which is triple the amount of their industry peers.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

MLT Creative

NOVEMBER 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November. November 1, FUNNEL 2011. November 1-2, MediaPro 2011. November 3, Vermont Web Marketing Summit.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Adobe Experience Cloud Blog

MARCH 25, 2010

In the past, this model worked. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job. Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. But things change.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Reichheld asks, “Would you recommend our products or services to a business peer?” « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Then work with sales to fill those gaps in content and process. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. This week alone, there have been 3 popular media articles on this issue.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100